On Location: Las Vegas for her – “where game meets glam”

Imagine a girls’ trip to Las Vegas where they do yoga in Caesars' temple, eat dishes that come with actual flames, and attend a hockey game dressed in full-on sparkles (yes, literally!).

That’s precisely the vision Las Vegas wants to showcase to Canadian women. The city, long celebrated for its neon lights, iconic entertainment, and world-class dining, is embracing a new narrative, one that speaks directly to modern female travellers seeking connection, adventure, and luxury.

From November 16-20, the Las Vegas Convention and Visitors Authority (LVCVA), in collaboration with Reach Global Marketing (which represents Las Vegas in Canada), hosted a select group of Canadian women journalists for a themed FAM trip titled “Vegas for Her: Where Game Meets Glam.”

Over three full days, the itinerary revealed a side of Las Vegas where elite sports, fine dining, restorative wellness, and immersive entertainment seamlessly intersected.

A “new side” of Vegas

“We wanted to highlight a side of Las Vegas that blends the thrill of live sports with the sophistication of luxury, wellness, and entertainment,” said Karly Melo of Reach, representing the LVCVA.

Journalists stayed at Caesars Palace in the Octavius Executive Suite Fountain View, overlooking the Bellagio fountains, a prime location for a girls’ getaway with easy access to “the Strip” and nearby activities.

The itinerary began with venturing to Red Rock Canyon with Pink Jeep Adventure Tours.

Just 30 minutes from the Strip, the dramatic desert landscapes offered a striking contrast to the city.

“Canadians should do this tour because the ecosystem is very different from most of Canada. For a lot of people who had never seen the desert, it’s worth it,” said senior guide Stephen Taylor. “Some people feel the desert is dead, but there is life here. There is a uniqueness to the desert that is unlike any other place.”

Back in the city, the group enjoyed an elegant dinner at La Cave Wine & Food Hideaway at The Wynn – an excellent restaurant with high-end cuisine and impeccable service. Signature selections include jumbo lump crab lettuce cups, beef filet crostini and woodfired pizzas.

The dinner was followed by the Las Vegas Raiders vs. Dallas Cowboys game at Allegiant Stadium.

“Sports in Vegas go far beyond the game itself,” Melo noted. “They are full-scale experiences that combine energy, excitement, and style. Every event captures the city’s vibrant atmosphere and sense of occasion.”

Watching a real American football game in the United States was truly an undeniable cultural experience.

For yoga to hockey 

Day two embraced wellness and lifestyle.

Attendees enjoyed poolside yoga at Caesars Palace, set against the surreal backdrop of an outdoor pool—a truly one-of-a-kind spot for a yoga session.

Lunch at Amaya Modern Mexican at The Cosmopolitan followed, where presentation and flavours left a lasting impression.

The highlight of the day for the ladies was attending the Golden Knights game against the New York Rangers.

“Our goal is to inspire modern female travellers and groups of friends or couples who see travel as a way to connect, recharge, and have fun,” Melo said. “We wanted to show that in Las Vegas, sports and entertainment are for everyone—not just a spectator sport but an experience.”

With a DJ, dancers, cheerleaders, and a pre-game show, this hockey game was like no other!

“In Canada, attending professional sports can often mean high ticket costs and limited access,” Melo said. “In Las Vegas, you can combine a weekend getaway with a major sporting event, luxury dining, and world-class entertainment, all in one trip.”

With teams like the Vegas Golden Knights, established in 2017, Las Vegas Raiders (2020), and soon the Las Vegas A’s (arriving 2028), the city has quickly become one of the top sports destinations in North America.

“This is why we call ourselves ‘The Greatest Arena on Earth,” Melo said.

As for being dressed in full-on sparkles at sporting events, both the hockey and football teams sold jerseys lined with sequins. Which was very Vegas.

The third day offered rejuvenation at the Awana Spa at Resorts World, featuring treatments like the Fountain of Youth and thermal experiences.

The spa facilities were undeniably incredible, especially the salt room with a massive quartz towering in the middle.

After lunch, the group visited The Sphere for The Wizard of Oz—a reimagined classic enhanced by cutting-edge LED technology, allowing guests to feel fully immersed in the film.

This could be a game-changer that will forever transform the way people experience the cinema.

The evening concluded at The Party at Superfrico, an eccentric dinner experience combining live performance, humour, and high-energy entertainment.

Vegas & Canadians

Las Vegas is redefining itself as a destination for extraordinary experiences rather than just nightlife.

Though compact in size, the city offers a wealth of entertainment and activities within a small area.

“Las Vegas is an ever-evolving destination of extraordinary experiences, where innovation and imagination meet,” said Melo. “The city’s incredible resorts showcase architecture and service unlike anything else in the world—from the timeless grandeur of Caesars Palace and the elegance of The Venetian to modern marvels like The Sphere. Every visit reveals something new, inspiring travellers to rediscover the city again and again.”

According to LVCVA, 1,448,700 Canadians visited Las Vegas in 2024, making them the top international visitors.

However, visitation dropped in 2025 due to the new political climate following President Trump’s updated tariff policies affecting Canada.

In September 2025, Air Canada arrivals to Las Vegas were down 18.4 per cent, WestJet by 44.3 per cent, and Porter by 45.9 per cent, compared to the same time last year, reflecting a slower return from Canadian travellers.

Overall visitation from all nations, including the U.S., also declined, driven by slower midweek volumes, with an 8.8 per cent decrease in September 2025 compared to the same month in 2024, hosting approximately 3.1 million visitors.

Melo remains optimistic, however.

“Canadians love sports, connection, and warmth, three things Vegas delivers effortlessly,” she said. “But we also know that Canadian travellers want value and variety when they take a trip.”

“Las Vegas gives them the chance to build their own version of a perfect getaway: sports, shopping, culinary discovery, or spa relaxation. It’s about making a trip that feels energetic, social, and elevated—something Canadians can’t always find at home during winter.”

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