Unique Vacations Canada opens registration for 2026 Sandals masterclass

Registration is now open for Sandals’ annual Masterclass training series.  

Created exclusively for the Canadian market by Unique Vacations Canada, the comprehensive online sessions take a deep dive into successful sales strategies for Sandals and Beaches Resorts.  

How?  By showcasing the true value of a Sandals or Beaches all-inclusive vacation and the methods that travel advisors use to parlay that into closing the sale with their clients. 

Canadian advisors are invited to join Lorna Richards, national training manager, Unique Vacations Canada, for an energizing Masterclass where they will learn to start selling beyond price and beyond transactions…and in return, earn higher commissions. The two-hour online sessions are live – and will not be recorded.  

At each Masterclass, Lorna will be joined by a Sandals Business Development Manager from across Canada, but travel advisors can register for any session that fits best with their schedule between May and August 2026.  Fall Masterclass dates will be announced at a later time.  

READ MORE: On Location: Bon Bini! TTAND advisors swap ship life for island luxury at Sandals Royal Curaçao

As a new prerequisite for the 2026 Masterclass spring-summer series, Canadian travel advisors must already be certified as a Sandals Elite Advisor.  

For those who are not certified yet, they can simply visit taportal.sandals.com  and complete the online, module-based training at their own pace.  Once Sandals Elite Advisor status has been achieved, advisors can then register for a Masterclass session and take their Sandals and Beaches knowledge to the next level.

“The value proposition has never been more important than it is right now in a client’s decision-making process for their next vacation,” said Maureen Barnes-Smith, VP, sales and marketing, Canada, Unique Vacations Canada (affiliate of worldwide representatives of Sandals and Beaches Resorts.) “It is a known fact that not all all-inclusives were created equal so when travel advisors take a closer look at the real, tangible value that a Sandals or Beaches vacation experience provides – from dining to water sports and everything in-between – it will help change the way they sell the product.”

Participation in a Sandals Masterclass also allows Canadian travel advisors to:

• Earn four ACTA credits towards their Certified Travel Counsellor or Certified Travel Manager accreditation
• Fulfill the educational component required to maintain Sandals Elite Advisor (S.E.A) status.

 Canadian travel advisors can register for any Sandals Masterclass by clicking HERE.  They can also contact their local Business Development Manager or Inside Sales 1-800-545-8283 for additional information. 

The Sandals 2026 Canadian Masterclass Spring-Summer series includes:

Online Sessions = 10:00am – 12:00pm local time

MAY

• May 20 – 10:00am EDT  

Ontario – Richard Todd

• May 21 – 10:00am ADT

Atlantic Canada

• May 27 – 10:00am PDT

British Columbia

• May 28 – 10:00am CDT

Manitoba

JUNE

• June 3 – 10:00am EDT  

Ontario – Robert Smith

• June 11 – 10:00am EDT                       

Quebec – FRENCH

• June 17 – 10:00am MDT

Alberta

• June 18 – 10:00am EDT

Ontario – Richard Todd

JULY

• July 23 – 10:00am EDT

Ontario – Robert Smith

AUGUST

• August 19 – 10:00am EDT                             

Quebec – FRENCH

• August 27 – 10:00am EDT

Ontario – Richard Todd

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