TIAC among new CHTA partners

The Caribbean Hotel and Tourism Association (CHTA) is partnering with several international travel associations to strengthen the tourism sector in the region, including the Tourism Industry Association of Canada (TIAC).

President of the Caribbean Hotel and Tourism Association (CHTA) Karolin Troubetzkoy said that under the stewardship of the World Travel and Tourism Council (WTTC), CHTA has joined forces with close to a dozen regional and national travel organizations to advocate for the sector among governments, legislators and economists.

The National Travel Association Coalition (NTAC), which comprises travel associations from Australia, Canada, the Caribbean, Egypt, Europe, Japan, New Zealand, South Africa, the United Kingdom and the United States, provides a forum for national travel associations to support each other and ensure the sustainable growth of travel and tourism. CHTA and its regional public sector partner, the Caribbean Tourism Organization, are both founding members of NTAC.

The CHTA president said the coalition is considering centralized funding and collaboration on similar projects to improve cost efficiency, as well as the benefit of jointly seeking other sources of support.

"As we continue to build this resourceful network of associations, we can also support each other on common issues and share relevant reports and global perspectives on innovation disruptive models such as the sharing economy," Troubetzkoy said.

In addition to TIAC, members of the National Travel Association Coalition include ABTA - The Travel Association (United Kingdom), the Caribbean Hotel and Tourism Association, the Caribbean Tourism Organization, the Egyptian Tourism Federation, the European Travel Commission, the Japan Travel and Tourism Association, the Tourism Business Council of South Africa, Tourism and Transport Forum Australia, Tourism Industry Aotearoa (New Zealand) and the U.S. Travel Association.