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Saturday,  May 25, 2024 2:19 PM 

Sunwing & Planet Hollywood partner on luxury resort deal

Sunwing & Planet Hollywood partner on luxury resort deal

Sunwing has signed a deal with Planet Hollywood to increase the footprint of the brand’s hotel operations globally, which will see the launch of Planet Hollywood Beach Resort Costa Rica this fall and Planet Hollywood Resort Cancun, which will open in late spring of 2019.

These two properties mark Planet Hollywood’s first foray into the in-demand luxury all-inclusive category, Sunwing said, adding that it “intends to establish a dominant position for Planet Hollywood in the luxury accommodation space."

"Planet Hollywood is a lifestyle brand that is very well known amongst North American clientele," said Stephen Hunter, president & CEO of Sunwing Travel Group. "With this new partnership we will be offering a uniquely differentiated hotel experience which indulges our fascination with popular culture including movies, music, sports and the arts. In the coming weeks and months there will be a lot more exciting news coming, so stay tuned."

In addition to building and operating new resorts, Sunwing Travel Group will offer management services and franchise opportunities to prospective Planet Hollywood Hotels and Resorts worldwide.

“Robert Earl is a visionary that knows how to create exciting and engaging experiences," Hunter said, adding that “it’s all about capturing the little details that others miss.”

The new Planet Hollywood resorts will use technology to heighten the resort experience, from interactive touch-screen digital displays narrating the memorabilia experience to PHTV in-suite and throughout the resort, keeping guests up-to-date with live streaming of events and activities.

“The Planet Hollywood brand has always been about delivering unique and memorable experiences that translate into lifelong memories for our guests,” said Robert Earl, Planet Hollywood’s Founder and Chairman. "I am so excited to partner with Sunwing Travel Group and cannot wait to get started with the first spectacular locations in Costa Rica and Cancun. This is the perfect opportunity to bring ‘fame’ a lot closer to all customers by leveraging Sunwing Travel Group’s proven track record of successfully operating and rapidly expanding premier hotel brands.”

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