From Stockholm to Marbella: Preferred Hotels welcomes 14 new members

Preferred Hotels & Resorts has added 14 new member properties between July and September 2025.

To celebrate, I Prefer Hotel Rewards members can earn 2,500 bonus points on qualifying stays at these new destinations for a limited time.

The additions span the globe — from a reimagined cultural haven in Stockholm to a reborn Mediterranean icon in Marbella — each offering travellers an authentic taste of its destination.

Highlights include:

• Backstage Hotel Stockholm (Sweden) – A creative retreat housed in a restored 1880s building, combining music, art, and design. Features include themed rooms such as the ABBA Gold Junior Suite, a lively bar scene, and a private karaoke lounge.
• BON Park Hotel at VidantaWorld Nuevo Vallarta (Mexico) – A coastal sanctuary offering beachside relaxation, golf, fine dining, and access to the forthcoming BON Luxury Theme Park, opening winter 2026.
• Don Carlos Marbella (Spain) – Recently transformed into a modern Mediterranean icon with 284 rooms, 24 residences, and exclusive experiences like the Rafa Nadal Tennis Center, luxury spa, and private beach clubs.
• Paru Boutique Hotel (Brazil) – An intimate 20-room beachfront hideaway on the Costa dos Milagres, blending minimalist design with nature-inspired wellness experiences, from yoga to coastal excursions.
• The Sun Rose West Hollywood (USA) – Formerly Pendry West Hollywood, this reimagined Sunset Strip landmark offers 149 rooms, a world-class music venue, rooftop dining, and a serene poolside spa — capturing the creative pulse of Los Angeles.

“We are thrilled to welcome these 14 extraordinary new members to our global portfolio in the third quarter of 2025,” said Lindsey Ueberroth, CEO of Preferred Hotels & Resorts, in a press release. “Their arrival marks a continued evolution of our brand’s promise – to celebrate individuality, champion authenticity, and curate unforgettable luxury experiences. Each new member adds a distinct voice to our collective story, enriching the journeys of travelers who seek meaningful connection and character.”

Other member properties to have joined Preferred Hotels & Resorts’ global portfolio between July 1 and September 30, 2025, include:

• Altis Porto Hotel (Porto, Portugal) – L.V.X. Collection
• Bernardus Lodge & Spa (Carmel, California) – Legend Collection
• Hotel Cristoforo Colombo (Milan, Italy) – Lifestyle Collection
• Jungala Park Hotel at VidantaWorld Riviera Maya (Quintana Roo, Mexico) – L.V.X. Collection
• Serras Sevilla (Seville, Spain) – Legend Collection
• The Pridwin Hotel and Cottages (Shelter Island, New York) – L.V.X. Collection
• Trastevere Roma UNA Esperienze (Rome, Italy) – Lifestyle Collection
• Vivienda Residence (Riyadh, Saudi Arabia) – L.V.X. Collection
• 27 North (Healdsburg, California) – Lifestyle Collection
• Many of these hotels participate in I Prefer Hotel Rewards.

For a limited time only, new and existing members of I Prefer Hotel Rewards will earn 2,500 bonus points on eligible stays at any of these participating new member properties. Valid on bookings made by December 31, 2025, for stays through March 31, 2026.

Travel advisors and agents can book client stays via GDS using the “PH” and “PV” chain codes.

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