RIU revamps website & mobile app

RIU Hotels & Resorts has revamped its website and mobile app to offer a better user experience while enhancing the chain’s omnichannel connection with its customers.

The new RIU website features high-resolution images and videos that capture the essence of each of the chain’s destinations, in addition to more attractive and updated informative content that aims to “evoke users’ emotions,” reads a press release.

This platform has been optimized to improve the browsing experience, featuring multimedia content, richer and more meaningful interactions and allowing users to easily access more information about the brand’s services and establishments.

The new website is fully integrated with the chain's hotel management system so users can check room availability in real time with up-to-date pricing and booking details.

It also includes information on all of the new and improved products that the hotel chain has introduced in recent years, such as the Elite Club service or the RIU Party section, where users can see when parties are being held at each hotel and even book their spot in the VIP area.

An innovative experiences section has been added to help customers find a hotel that’s the perfect fit for their tastes.

The new destinations and hotels sections have a visual design to inspire customers and present interesting information in an intuitive format.

Likewise, the RIU Class loyalty channel takes pride of place with a fully revamped section, making it easier for users to log in to and sign up for the programme thanks to the addition of Google and Facebook buttons.

New mobile app

The new RIU mobile app gives users a convenient and accessible channel to manage their stays, receive offers and much more prior to their arrival.

Guests can also use it to check in, book a table at a restaurant, make an appointment at the spa, contact reception or view the entertainment schedule.