RIU Partner Club unveils redesigned website for travel advisors

RIU Hotels & Resorts has launched a redesigned RIU Partner Club website for retail travel advisors, with updated tools for accessing hotel information, reviewing bookings and managing sales.

The standalone platform has a more visual layout and gives members direct access to hotel fact sheets and real-time information about their bookings. 

RIU says the redesign is intended to make those resources easier to use in advisors’ day-to-day work.

RIU Partner Club rewards members for sales while providing resources to help them learn about the company’s hotels. 

Members earn points that can be redeemed for complimentary stays at RIU properties. 

The points do not expire as long as a member’s account remains active.

The program also offers training materials, company news and hotel information that advisors can use when recommending properties to clients. 

Other benefits include priority service, special offers and member promotions.

RIU says the complimentary stays give advisors an opportunity to experience its hotels firsthand and draw on that knowledge when advising clients.

Launched in 1992, RIU Partner Club has more than 100,000 active members across 139 countries.

Advisors can access the redesigned site through the RIU Partner Club portal.

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