RIU Class loyalty program gets “complete makeover"

RIU Hotels & Resorts says it has given its RIU Class loyalty program a “complete makeover.”

The new, more modern program has new benefits and exclusive advantages to reward the chain’s most loyal customers and adapt to the habits and interests of travellers from all over the world, as well as new technologies.

“We want to offer our members a transparent programme that is simple to use and easy to manage, with the clear objective of providing an exceptional experience to our community that is currently made up of almost five million members and continues to grow,” said Marta Ferrer, director of RIU Class, in a press release.

“Our loyalty system has always been open to providing points for stays to RIU Class members, regardless of the booking channel, to reward their loyalty to RIU.”

With the new program, it will be easier for RIU Class members in the Classic, Gold and Diamond categories to earn and redeem points.

The new program has been created to make the process of earning and redeeming points more flexible, transparent and generous.

Members will now be able to redeem the points that they earn as soon as they wish with no minimum.

New benefits include access to the exclusive Elite Club and a room upgrade during their stay, which is subject to availability at the hotel for RIU Class Gold members and guaranteed for RIU Class Diamond customers.

In line with the same philosophy that has characterised the programme since its launch in 1997, the new RIU Class has an innovative website that is easier to browse as all the features are presented in a more user-friendly and intuitive way.

Learn more here.

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