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Wednesday,  April 17, 2024 6:44 PM 

Playa's new AgentCash+ program streamlines the booking process

Playa's new AgentCash+ program streamlines the booking process
Christine Hogg

Christine Hogg is the Associate Digital Editor at PAX Global Media. Prior to joining PAX, she obtained her Honours BA in Journalism from the University of Toronto. Upon graduating, she went on to write for several travel publications while travelling the world. Her longest trip was a three-week stint in Europe, and the shortest was a 16-hour adventure in Iceland. Get in touch:

Playa Hotels and Resorts has created a new travel agent booking portal that promises to deliver commission to agents in a seven-day timeframe.

READ MORE: Hilton adds three resorts through Playa partnership

Last month through its alliance with Playa Hotels & Resorts, Hilton Hotels & Resorts added three beachside all-inclusive resorts to its portfolio, located in Mexico and the Dominican Republic. Through the new portal, agents will be able to earn full commission on Hyatt and Hilton properties.

The reason for the new AgentCash+ program is to provide agents with the necessary selling tools and tips to succeed amidst Playa's merger with Jewel Resorts.

"Once Playa’s merger with Jewel Resorts was complete, we were managing two separate rewards programs throughout 2018," explained Rose Cosentino, vice president, sales, Canada, Playa Resorts. "The launch of the new program simplifies this. Agents no longer have to worry about reporting Jewel bookings (AimForTheStars) under one platform and Hyatt Zilara, Hyatt Ziva and Panama Jack Resorts (AgentCASH) bookings under the other. AgentCash+ is an enhanced agent program that shows Playa’s dedication to travel agents and the long-term growth of their business as well as our own."

The fastest reporting tool yet

With AgentCash+, agents can report a booking in under 60 seconds. All of Playa's hotel brands are included in the new program, like Panama Jack Resorts, Hilton All-Inclusive Resorts, Hyatt Ziva, Hyatt Zilara, Jewel Resorts and Sanctuary Cap Cana

The quick reporting time, plus having all bookings under one umbrella lets agents be on the frontlines with their clients, instead of worrying about paperwork. Agents can redeem their AgentCash+ points for real cash as well as free resort nights.

"The turnaround times for credit has been shortened to seven business days, which is a huge improvement, as well," said Cosentino. "That, coupled with the ability for agents to help their clients earn loyalty points through Hilton and Hyatt makes the program a true game changer."

All bookings that are made directly on or any tour operator can be registered in the AgentCASH+ program. Once bookings have been registered, the guest will receive an amenity in their room upon arrival with a thank you note from the booking agent.

Unlimited advantages

AgentCash+ isn't limited to any one particular brand. Any brand that falls within the Playa Resorts umbrella counts towards an agent's booking rewards.

As Cosentino put it, "whether you have brides who love Hyatt Ziva Puerto Vallarta, families who are loyal Hilton members looking for a multigenerational vacation or a couple looking for a romantic getaway to Sanctuary Cap Cana, the bookings are all valid and easily applied through a few quick steps."

For more information on AgentCash+, click here!