New enhancements & incentives coming to AMRewards following record year

Celebrating a record-breaking third year of its AMRewards program for travel agents, AMResorts will launch several new incentives and features for travel professionals starting this month.

In January, AMRewards has launched a new Dreams Puerto Aventuras Resort & Spa campaign, offering agents double points in January when entering bookings for this family-friendly property in Riviera Maya.

Additionally, AMResorts has two major relaunches planned for the travel agent community in 2018. In the first quarter, the all-new AMRAgents.com will debut. This dynamic website will be personalized for the agent with new content and sales tools to serve as a convenient resource hub.

In the second quarter, agents can expect the unveiling of the new and improved Master Agent Program. The education program will be revamped with enhanced content and gamified testing and will offer new certifications for agents. In addition to the standard AMResorts Master Agent certification, agents may choose to become a Brand Specialist or an AMResorts Master Wedding Agent.

“Following the incredible success of 2017, AMResorts will be investing more in its loyal agent community with a commitment to continue to raise the bar even higher for the AMRewards program,” said Jan LaPointe, vice-president of strategic planning retail sales North America, AMRewards and sales & marketing for Canada. “Beyond providing agents with tools to help their sales and even more opportunities to reap the rewards, AMRewards continues to evolve and support agents in delivering personalized and customized travel experiences to their clients.”

With more than 30,000 travel agents registered for AMRewards and millions of dollars’ worth of rewards redeemed, the hotel company’s travel agent loyalty program experienced its highest participation to-date with a 65 per cent increase in total bookings entered in the program year over year.

Over the past year, AMRewards has received significant enhancements, including a new online booking engine, discounts on transfers and excursions when booked in conjunction with their stays and a five per cent cash back at select retailers with new AMRewards Visa prepaid cards.