ME by Meliá & Lacoste team up on activations, uniform proposal

ME by Meliá and Lacoste have teamed up to release one-of-a-kind pieces for each hotel, transforming on-site hotel team members into ambassadors with a new uniform proposal, according to a press release.

The collaboration also includes activations that allow hotel guests to immerse themselves closer with the world of Lacoste.

A previous example of a successful activation was at ME London, where the Ultimate Suite ME+ was developed with Lacoste and clients received an exclusive invitation to a London boutique.

At ME Ibiza, Lacoste conducted a takeover at the pool, showcasing ice-cream popsicles with the shape of their famous Lacoste crocodile.

The central focus of the project is a curated selection of garment pieces: a complete reinvention of the team uniform at ME by Meliá, reads the release.

Lacoste has created pieces that balance functionality and movement, with an elegant and timeless style.

The final outcome represents the overall core of ME: modern, fresh and a sprinkle of cosmopolitan edge.

The collection comes together by both a photo and video format campaign, that is brought to life by real members of the team from ME Marbella and ME Lisbon.

The alliance reflects Meliá’s vision to collaborate with important representatives from the creative world.

“Collaborations much like this one, enable to spark a dialogue between design, art and architecture, by consolidating ME by Meliá as an international focal reference within the culture and hospitality sector,” the hotelier said.

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