Marriott to bring three Reef resorts in Playa del Carmen into Tribute Portfolio

Marriott International is expanding its all-inclusive footprint in Mexico through a new agreement with The Reef Resorts that will bring three Playa del Carmen properties into its Tribute Portfolio.

The Reef Playacar Beachfront Resort & Spa, The Reef 28 Adults-Only Luxury Hotel & Spa and The Reef Coco Beachfront Resort & Spa are expected to join Tribute Portfolio in 2027, following renovations scheduled to begin in late 2026.

The agreement will add 676 rooms to Marriott’s all-inclusive pipeline and mark Tribute Portfolio’s debut in Playa del Carmen.

“This agreement represents an exciting new chapter for The Reef Resorts & Spa,” said Jorge Montalvo, president of the Board of Directors of The Reef Resorts & Spa, in a statement.

“For decades, we have welcomed travellers to Playa del Carmen with authentic hospitality and a strong connection to the destination. By joining Tribute Portfolio Hotels portfolio under the all-inclusive concept, we will be able to preserve the unique identity of each resort while benefiting from Marriott’s global reach, its Marriott Bonvoy loyalty platform, and expertise in the all-inclusive segment.”

Three resorts joining the portfolio

The 198-room Reef Playacar Beachfront Resort & Spa is located within the Playacar community and features guestrooms spread across two-storey villa-style buildings surrounded by tropical gardens.

Amenities include a spa and wellness centre, multiple dining options, two swimming pools and a beach club, as well as wedding and event venues.

Meanwhile, The Reef 28 Adults-Only Luxury Hotel & Spa brings an adults-only option to the agreement.

Located near Playa del Carmen’s Fifth Avenue, the 120-suite hotel features a rooftop restaurant and bar with ocean views, multiple dining venues, a swimming pool and a wellness spa with hydrotherapy experiences.

The third property, The Reef Coco Beachfront Resort & Spa, currently has 198 rooms and is slated for a significant expansion.

Expected to be completed in early 2028, the project will increase the beachfront resort’s inventory to 358 guestrooms. Once complete, the property is expected to offer five dining venues, beach and poolside service, an outdoor swimming pool, full-service spa and fitness centre.

The resort is also within walking distance of Fifth Avenue, giving guests access to Playa del Carmen’s dining, shopping and entertainment offerings.

Groups and events in focus

Beyond leisure travel, Marriott and The Reef Resorts & Spa are positioning the three properties to capture more meetings, events and group business.

Together, the resorts are expected to accommodate approximately 900 attendees for meetings and events.

The properties are also expected to build on their existing presence in the destination wedding market.

“We are pleased to expand Marriott’s all-inclusive portfolio in Mexico through the introduction of Tribute Portfolio to Playa del Carmen,” said Alonso Burgos, VP of development, Caribbean and Latin America, Marriott International, in a statement.

“This agreement underscores the continued strength of Mexico as a growth market for Marriott and highlights the value owners see in our all-inclusive platform. Through these three distinctive resorts, travellers will discover bespoke experiences that reflect the unique character of the destination while benefiting from the global power of Marriott Bonvoy.”

The agreement also advances Marriott’s broader expansion of Tribute Portfolio across the Caribbean and Latin America.

The brand currently has 10 properties representing 1,350 rooms across eight countries and territories in the region.

Marriott expects Tribute Portfolio’s footprint in the Caribbean and Latin America to double by 2027.

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