Karisma and The Fives team up for a sensory campaign

07-12-2018 10:02 am

Karisma Hotels & Resorts has announced its newest campaign, The Five Senses at The Fives Azul Beach Resort Playa del Carmen, centered on the five senses embodied within a Gourmet Inclusive Experience.

The new brand campaign, “Awaken Your Five Senses,” targets consumers and travel agents across the United States and Canada to increase brand awareness and drive bookings by encompassing an array of weekly on-property activities and initiatives that stimulate taste, sight, touch, smell, and sound.

READ MORE: The Fives Hotels & Residences offers luxury living to Canadians in Mexico

An overview of The Five Senses

The Five Senses campaign aims to bring the new resort experience to life through online advertising, social media, partnerships, public relations efforts, and strategic influencer collaborations.

The campaign has already driven 2.1 million impressions as a direct result of SEM, display and paid social media efforts. Campaign initiatives also encompass social media photo shoots highlighting the redesigned guest experience as well as property enhancements, new food & beverage offerings including the resort’s most recently opened Peruvian restaurant, Pisco Nikkei Cuisine & Raw Bar, and creation of video content.

“The Five Senses campaign spotlights the unique multi-sensory experience afforded by The Fives Azul Beach Resort Playa del Carmen, bringing to life existing elements in new and exciting ways," said Kelly Poling, SVP of Marketing of Premier Worldwide Marketing, the representatives for Karisma Hotels & Resorts. "We’re pleased with performance generated by the campaign thus far and look forward to continuing our robust marketing approach to further increase bookings this year."

Awaken your senses daily

Every day, a new sensory experience will await guests.

  • Monday (Savor The Fives) – Activities to awaken and delight the palate; from cooking classes with Executive Chef Gusteau, to a barbeque dinner under the stars in The Love Garden. Catering to multiple senses, the popular “Dinner In The Dark” series invites guests to enjoy a decadent 5-course meal complemented with wine pairings and alluring music, all while wearing a blindfold, bringing all the senses to peak.

  • Tuesday (Feel The Fives) – Guests can explore hand-made jewellery and colourful Mayan hipils, and release tension through complimentary massages and reflexology treatments from Vassa Spa.

  • Wednesday (Listen to The Fives) – Guests can enjoy various live-musical performances.

  • Thursday (Aromas of The Fives) – Guests enjoy guided tours through the resort’s nursery and participate in a traditional Mayan Alux ceremony.

  • Friday (Unique Views of The Fives) – Shows and activities play into the sense of sight with fire shows, circus performances, acrobat shows, glowstick night parties, and outdoor cinema showings.

  • Saturday (Day of the Body) – Guests can participate in physical activities such as competitive sports games, canoe tours, stretching courses and a scavenger hunt for children.

  • Sunday (Day of the Spirit) – Spiritual activities including yoga, a detoxing Mayan Cleanse and a Mayan blessing ceremony to re-establish harmony for couples, are a few options.

Get more information on The Fives Azul Beach Resort by Karisma!

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