Iberostar reports 14% revenue growth, €1B investment plan

Iberostar Group closed its 2025 financial year with managed revenues of €5.1 billion, representing a 14 per cent increase over the previous year, the company announced January 19.

The Madrid-based hospitality company's hotel division, Iberostar Hotels & Resorts, achieved managed revenues of €2.37 billion, an 8.7 per cent year-on-year increase. 

The division's EBITDA increased by 17 per cent in 2025, driving cumulative growth of 60 per cent over the last three years.

The company maintains an investment plan of €1 billion through 2028, aimed at developing new projects and transforming existing assets.

"The 2025 results confirm the strength of a model geared towards profitable growth and a long-term vision," said Sabina Fluxá, vice-chairman and CEO of Iberostar Group. 

"Continuous improvement in the customer experience and increasingly efficient business management, supported by innovation and digitalization, have enabled us to strengthen our results without compromising on quality."

The hotel portfolio currently includes 100 hotels and more than 33,500 rooms in 14 countries, with a team of 40,000 people from 95 nationalities.

Regional performance

The EMEA region achieved a 12 per cent increase in sales, supported by demand from Germany and Spain and 20 per cent growth from the United Kingdom. Switzerland, Belgium, Poland, and North America also showed increased demand. 

Mediterranean destinations including Tunisia, Montenegro, Greece, and Morocco performed well, while the Balearic and Canary Islands recorded sales growth of over 10 per cent with ADR growing nearly 8 per cent.

In the Americas, sales increased 10 per cent with ADR growth over 6 per cent, supported by the Dominican Republic, Brazil, and Jamaica, plus new hotels in Aruba and Miami. 

The United States and Canada continue to lead travel flows, joined by Argentina, which grew 34 per cent in 2025. 

Sales from Spain to Americas destinations increased 20%.

Expansion pipeline

In 2025, Iberostar opened JOIA Aruba by Iberostar, reopened Iberostar Selection Es Trenc and Iberostar Selection Fuerteventura Palace following renovation, and opened Iberostar Selection Riviera Cancun in Mexico under a management contract—the company's twelfth property in that country.

For 2026, the company will open Iberostar Selection Montenegro on the southern coast with 290 suites and villas, and Iberostar Selection Zanzibar in Tanzania on Muyuni Beach, marking the company's first property in East Africa.

The chain is also renovating Iberostar Waves Tucán and Iberostar Waves Quetzal in Mexico, while JOIA Rose Hall by Iberostar in Jamaica will undergo complete renovation between June and November 2026.

Sustainability initiatives

The company reported that circular economy initiatives reduced waste sent to landfill by more than 80 per cent compared to 2021. 

Additionally, 93 per cent of fish and seafood served in hotels comes from responsible sources, with Spain, Mexico and Portugal reaching 100 per cent responsible seafood sourcing.

In 2026, Iberostar Group will celebrate 70 years in the tourism sector.

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