Iberostar Cuba launches "Feel the Rhythms" campaign highlighting cultural tourism

Iberostar Cuba Hotels & Resorts has launched a new brand campaign called "Feel the Rhythms," inviting travellers to experience Cuba through its cultural, musical and natural offerings.

The campaign follows Cuba's recognition as the Caribbean's Leading Cultural Destination for the fifth consecutive year at the World Travel Awards.

The initiative is a partnership between Iberostar Cuba and Lizt Alfonso Dance Cuba (LADC), which serves as co-producer of audiovisual content and brand ambassador. 

Cuba's Ministry of Tourism (MINTUR) is supporting the campaign as an institutional partner.

The campaign targets travellers who have an established connection with Cuba, as well as new generations seeking immersive experiences. 

Benefits include differentiated packages, accommodation options, personalized experiences and preferential rates.

Strategic partnerships are being developed with tour operators, including Transat, which will activate the campaign in the Canadian market.

The deployment strategy will use Iberostar Cuba's platforms along with those of Lizt Alfonso Dance Cuba, MINTUR and commercial partners. 

Influencers will participate in familiarization trips to destinations including Varadero, Havana, Holguín, Cayo Coco, Cayo Cruz and Cayo Santa María.

The campaign includes a social component, with donations directed to the Lizt Alfonso Dance Cuba + Local Development project, which provides free dance workshops for children and teenagers, as well as wellness spaces for older adults.

Scheduled to run from November 2025 through the end of 2026, the campaign will be reactivated during the 2026-2027 season, coinciding with Lizt Alfonso Dance Cuba's international tour.

Iberostar Cuba Hotels & Resorts operates nearly 20 four- and five-star hotels in Cuba's main tourist destinations, including four hotels in Havana and 13 beachfront properties in locations such as Varadero, Cayo Cruz, Cayo Ensenachos, Cayo Guillermo and Holguín.

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