Hyatt’s Inclusive Collection expands in Bulgaria with Alua opening

Hyatt Hotels Corporation has opened AluaSoul Sunny Beach, part of Hyatt’s Inclusive Collection, in the heart of Sunny Beach, Bulgaria.

The opening marks the continued expansion of the Hotels & Resorts brand.

The opening of AluaSoul Sunny Beach complements the existing Inclusive Collection brand portfolio in Bulgaria, joining Secrets Sunny Beach, Dreams Sunny Beach, Alua Helios Bay and AluaSun Helios Bay, which opened in 2023.

“The opening of AluaSoul Sunny Beach reflects our commitment to offering exceptional value and memorable moments for guests and World of Hyatt members,” said Manuel Melenchon, managing director, South, for Hyatt in EAME. “As travelers continue to seek all-inclusive stays in Europe, we’re dedicated to creating seamless experiences that allow guests and World of Hyatt members to relax in comfort while also connecting with local culture, exploring the destination, and enjoying stays that consistently exceed expectations.”

Located between the lively Flower Street and the Sunny Beach Promenade, the adults-only AluaSoul Sunny Beach offers direct access to the famed Boulevard studded with local shops and a vibrant nightlife, offering a contemporary all-inclusive experience with a fresh, modern feel in the heart of this bustling beach town.

The hotel offers easy access to Blue Flag beaches, vibrant nightlife, and the rich culture and cobbled, picturesque streets of the UNESCO-listed Nessebar.

AluaSoul Sunny Beach’s 397 guest rooms combine modern interior design with all the facilities needed for a relaxing stay, with many touting stunning views of the Black Sea.

The hotel’s neutral colour-scheme with a touch of vibrant hues, are inspired by the local culture and the surrounding natural beauty. Amenities include complimentary Wi-Fi, air conditioning and walk-in rainfall showers.

From fresh local ingredients to international favourites, the hotel’s six restaurants and bars offer something for every palate.

Mare Nubium features hyper-local cuisine in an elegant à la carte setting, while Terra serves a wide range of local and international dishes buffet-style—perfect for a casual, quick bite. The Spot adds nightlife to the mix with live entertainment in a high-energy setting. Guests can also enjoy healthy snacks at Kentia’s terrace, handcrafted cocktails at the poolside Agua bar, and bold Asian fusion flavors at Jojo.

The all-inclusive offer includes three meals daily along with a late continental breakfast, snacks throughout the day, and a selection of alcoholic and non-alcoholic beverages.

The property has two outdoor swimming pools – one for relaxation in the sun, and the other for activities.

Guests seeking adventure can make use of the hotel’s active offerings, which include water sports like windsurfing, jet skiing, parasailing, kayaking, boat rides and snorkeling.

There’s also a 24-hour centre with floor to ceiling windows and professional machines and free weights.

Guests can also unwind in the hotel’s modern spa, with the choice of a hot tub, sauna, steam room and sensation showers, or partake in a relaxing massage or rejuvenating facial or body treatment to further complement the hotel’s wellbeing offerings.

My Favourite Club

AluaSoul Sunny Beach offers My Favourite Club, designed to provide guests with added comfort and convenience through exclusive benefits, upgraded accommodations, and amenities.

These include early check-in and late check-out, access to a reserved area in the Terra restaurant, private hotel areas, and premium accommodation options.

My Favourite Club suites, such as the Double Superior Frontal Sea View, are situated in prime locations within the hotel, offering panoramic views of the Black Sea. These rooms come with additional amenities, including a larger TV, a wider selection of toiletries, and a bottle of red wine, and more.

Flexible meeting space at AluaSoul Sunny Beach includes Sophia Hall, a 65 m² room which can accommodate up to 60 guests for meetings, presentations, training sessions or informal networking events, surrounded by the stunning Black Sea.

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