How will people travel in the year ahead? Hilton releases annual trends report

Hilton has released its annual trends report, shedding light on the predicated behaviours and habits of travellers for the year ahead.  

Incorporating findings from a new survey, executive and expert insights, internal data and more, the report found the following:

Sleep Divorce: 37% of travellers prefer to sleep in a separate bed from their partner when traveling, and most parents think it’s best to sleep apart from their kids.

The Gen Alpha Effect: 70% of global respondents who travel with children choose vacation destinations based on kids’ needs and interests.

MeMooners Rising: Nearly 50% of global respondents reported they often travel by themselves, and 64% of solo travelers consider a good book their favorite travel partner.

News Break: 20% of global travellers don’t pay attention to the news on vacation – more now than they have in the past.

The findings were collected in an Ipsos poll of 13,001 adults between June 5 – 26, 2024. No Canadians were involved in the study.

To view the complete report, click here.

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