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Thursday,  June 13, 2024 12:14 AM 

Couples Resorts boosts agent commission to 15%

Couples Resorts boosts agent commission to 15%

Couples Resorts, Jamaica has increased standard travel agent commissions to 15 per cent on all new bookings after May 14, 2018.

This move comes as part of an expanded travel agent incentive/education program that features Couples Resorts Travel Agent University, an online training tool designed to better equip travel partners with key selling-points and differentiators.

"From our founding, travel agents have been a fundamental part of our success," said Dean Sullivan, vice president of sales and marketing for Couples Resorts, Jamaica. "It is important that we express our continued commitment to travel professionals both through words and actions."

These latest developments are just part of Couples Resorts' travel agent incentive and support program. As a Couples Resorts Preferred Travel Agent, additional incentives include a channel agnostic $10 per night for every night booked and one free night's stay to the travel agent for every seven nights booked.

In recent months, Couples Resorts has also added to their roster of North American sales representatives who are trained and skilled to assist individual travel professionals with arrangements, collateral support and client care.

"It seems daily there is another headline about the latest and greatest technology, supposed seismic shifts in how consumers plan their travel…but for our product it is the seasoned travel professional that continues to drive our success and we strive to always strengthen that partnership," said Sullivan. "On any given day, more than 30 per cent of our guests are repeat guests that came once on vacation and return for a lifetime," added Sullivan "and this unique appeal is often recognized by our travel agent partners because we can deliver a product that will guarantee long-term repeat client business."

For more information about Couples Resorts travel agent training and incentives, please go to