Club Med defies global uncertainty with record growth & expansion

Club Med says it delivered another strong year in 2025, even as the travel industry faced economic uncertainty and geopolitical tensions around the world.

The all-inclusive resort company is reporting steady growth, strong profits, and expanding demand for both mountain and beach vacations.

Club Med will also open several major resort projects planned across Asia, Africa, the Middle East, Europe, and North America over the next few years.

Sharing its 2025 financials on Wednesday (May 27), the company reported a business volume of €2.22 billion (roughly $3.42 billion CAD), up four per cent from 2024. Its average daily room rates were €241 (about $387 CAD), an increase of five per cent.

READ MORE: Club Med officially unveils second Canadian resort in Mont-Tremblant

The company also welcomed more than 1.4 million travellers welcomed worldwide, showing an average room occupancy of 75.8 per cent, up 1.8 percentage points from 2024.  

The company said mountain resorts performed especially well, with business volume rising 10 per cent. Sun resorts grew four per cent, while its luxury “Exclusive Collection” increased by five per cent.

Asia-Pacific sees rapid growth

Club Med’s East, South Asia, and Pacific (ESAP) region showed particularly strong momentum.

The company welcomed more than 300,000 guests across its 10 regional properties, with business volume in the region jumping 13 per cent year-over-year.

This was fuelled by an increase of 21 per cent in Mountain portfolio spanning Japan, China, and the European Alps, and an impressive 20 per cent rise for the Club Med 2 sailing yacht.

New trends emerging

According to Bruno Courbet, Club Med’s Country Director for Thailand, Indonesia, India, and new markets, travellers in Southeast Asia “are no longer just looking for leisure.”

“They want active, social, and culturally rich experiences,” Courbet said. “As we expand our footprint in 2026 with new flagship openings like Borneo, we are ready to offer these emerging markets a more vibrant way to explore unique destinations."

READ MORE: On Location: Club Med Punta Cana reclaims its magic after landmark transformation

Club Med also identified three major travel trends expected to shape the next year: “Whycation” (travel focused on purpose and personal meaning); Sports tourism (vacations centered around fitness and activities); and “Hushpitality” (luxury experiences designed to reduce stress, sensory overload, and decision fatigue).

Global expansion plans

Club Med will open several new resorts and renovation projects planned through 2029.

The upcoming destinations include:

• Club Med South Africa Beach & Safari — opening July 2026, combining a beach resort, safari lodge, and the company’s first surf school
• Club Med Borneo (Malaysia) —Opening November 2026, a 400-room rainforest resort and Asia-Pacific’s first large-scale BREEAM-certified beach resort
• Club Med Koh Samui — opening in 2028 as Thailand’s first Exclusive Collection beach resort
• Club Med Tremblant (Canada) — a four-season alpine resort opening in 2028
• Club Med San Sicario (Italy) — a mountain resort with direct access to 400 kilometers of ski slopes
• Club Med Musandam (Oman) — a luxury fjord-side resort planned for 2028
• Club Med Manado (Indonesia) — opening in 2029 near North Sulawesi’s marine biodiversity hotspots

Last week, it was reported that Fosun International is moving closer to a possible public listing for Club Med SAS, with an initial public offering that could raise at least $500 million.

Citing people familiar with the matter, Bloomberg reported that Fosun has chosen BNP Paribas, HSBC and JPMorgan to work on a planned IPO of the resort operator in Hong Kong.

The final size of the offering could still change as discussions continue, the report says. 

Fosun acquired what was then Club Mediterranee in 2015 through a consortium deal valued at 939 million, or about $1.1 billion, following a bidding war with Italian investor Andrea Bonomi that lasted more than a year.

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