From Brazil to Taiwan: Preferred adds 19 properties to portfolio

Preferred Hotels & Resorts added 19 new member properties to its portfolio between January 1 and March 31, 2025.

To mark the new additions, I Prefer Hotel Rewards members can earn 2,500 bonus points on eligible stays at participating locations for a limited time.

Highlights of the new additions include:

Andronis Luxury Suites (Santorini, Greece) – Legend Collection. Slated to unveil a comprehensive transformation in May 2025, Andronis Luxury Suites, with 39 suites and villas, presents a tranquil escape perched high atop the cliffs of Santorini.

Boar's Head Resort (Charlottesville, Virginia) – L.V.X Collection: Set against the backdrop of the Blue Ridge Mountains, this 168-room resort blends classic Southern charm with modern comforts and natural beauty.

Hotel Convent de la Missio (Palma de Mallorca, Spain) – L.V.X Collection: Housed in a former 17th-century convent, this adults-only boutique hotel, with 27 rooms and suits, promises refined luxury.

NÓR Hotel & Spa (São Roque, Brazil) – Lifestyle Collection: With a name that represents Nature, Origin and Refuge, NÓR Hotel & Spa, with 33 suites, is set against the Itapetinga Mountains in São Roque, offering a wellness retreat just beyond the reach of São Paulo.

The Archipelago (Yilan, Taiwan) – Lifestyle Collection: A beachfront respite near the shores of Taiwan’s Wushih Harbor, The Archipelago, with 285 rooms, is a luxury destination overlooking Guishan Island.

“We are delighted to welcome these 19 exceptional properties to our global portfolio in the first quarter of 2025,” said Lindsey Ueberroth, CEO of Preferred Hotels & Resorts, in a press release. “This strategic expansion in 12 countries highlights our commitment to providing a diverse range of luxury experiences that cater to every type of traveller, and it serves as a strong foundation for continued growth and momentum throughout the year.”

Other newcomers

Other newcomers to Preferred's portfolio include:

·       Al Habtoor Palace Budapest (Budapest, Hungary) – Legend Collection

·       Armani Hotel Milano (Milan, Italy) – Legend Collection

·       Bellerive Lifestyle Hotel (Salò, Italy) – Lifestyle Collection

·       Das Edelweiss Salzburg Mountain Resort (Grossarl, Austria) – Legend Collection

·       Elevation Convening Center & Hotel (Montgomery, Alabama) – Lifestyle Collection

·       Hotel Château Gütsch (Lucerne, Switzerland) – Lifestyle Collection

·       Hotel Granados 83 (Barcelona, Spain) – Lifestyle Collection

·       Hotel Phoenix Centennial Yards (Atlanta, Georgia)

·        Las Brisas Merida (Merida, Yucatan, Mexico) – Lifestyle Collection

·        Opera Hotel Bosphorus (Istanbul, Turkey) – Lifestyle Collection:

·        OROS LUXURY BEACH RESORT (Rethymno, Greece) – L.V.X Collection

·       PGA National Resort (Palm Beach Gardens, Florida) – L.V.X Collection

·       The Cooper (Charleston, South Carolina) – Legend Collection; Residences

·        The First Musica (Rome, Italy) – L.V.X Collection

 Many of the hotels participate in I Prefer Hotel Rewards, the brand’s points-based loyalty program.

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