Saint Lucia & Air Canada host cross-Canada roadshow

The Saint Lucia Tourism Authority (SLTA) is boosting its presence in Canada with a seven-city roadshow in partnership with Air Canada, to celebrate the airline’s 50th Anniversary.

Taking place from now until September 22, the roadshow will visit Halifax (Sept 5), Calgary (Sept 8), Edmonton (Sept 10), Vancouver (Sept 12), Montreal (Sept 17), Toronto (Sept 19), and Windsor (Sept 22).

At the centre of this effort is the Saint Lucia Expert Program (SLEx), an award-winning online training and loyalty platform that equips travel advisors with in-depth destination knowledge, sales tools, and a rewards program.

The roadshow is supported by a range of accommodation partners, including Harmony Marina Suites, Windjammer Landing Resort & Residences, Bay Gardens Resorts, Jade Mountain, Anse Chastanet, Secrets St. Lucia, Zoetry Marigot Bay, Sandals Resorts, Serenity at Coconut Bay, Coconut Bay Beach Resort and Spa, Royalton St. Lucia, Hotel Chocolat, Ladera, Ti Kaye Resort, and Sugar Beach – A Viceroy Resort.

Together, they will showcase Saint Lucia’s full spectrum of accommodations, from boutique properties to luxury resorts.

“The Canadian market has consistently shown strong interest, and this roadshow allows us to amplify our presence, strengthen key partnerships, and provide travel advisors with the selling tools to drive sales and increase visitation from Canada, one of our main source markets,” said Louis E. A. Lewis, CEO of the Saint Lucia Tourism Authority, in a statement.

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