"A pivotal moment": Brand USA’s Canada Connect East returns to Toronto & Montreal

Despite market uncertainties related to the U.S. trade war, Brand USA will once again host its Canada Connect event – a multi-city series of events designed to deepen the connections between Canadian travel professionals and U.S. destinations.

Taking place from April 28 – May 2, 2025, Canada Connect East will span two key eastern Canadian markets: Toronto and Montreal.

With the recovery of international travel and shifting travel trends on both sides of the border, Canada Connect East arrives “at a pivotal moment,” reads a press release that was issued.

“These events provide a meaningful space for industry professionals to come together, exchange insights, and reimagine how we promote U.S. travel experiences to Canadian audiences in 2025 and beyond,” says Brand USA.

Canada Connect aims to offer market insights, one-on-one and networking opportunities designed to foster impactful, long-term partnerships between U.S. travel brands and Canadian media, trade, and tour operators.

“We’re thrilled to be bringing Canada Connect to the market for a second year” said Jackie Ennis, vice-president, global trade development, in a statement. “Canada is the top international market for visitation to the USA and this multi-city series provides the opportunity to deliver key updates and share the stories of our incredible partners across the United States as we strengthen our in-market relationships and deepen connections with our northern neighbours, coast to coast.”

Making the connection

Canada Connect was launched in 2024, creating a new opportunity for U.S. suppliers to connect directly with the Canadian travel trade and delve into new market partnerships and relationships.

From expert market insights to 1:1 business meetings to prize giveaways, the event has been praised for its effectiveness, intimacy, and value in fostering long-term relationships.

"As we return to host Canada Connect, we want to underscore the significance of Canadian market to the U.S. travel industry. This event allows us the opportunity to continue meaningful conversations and strengthen working ties we have developed over decades." said Casey Canevari, director of global trade development in Canada for Brand USA, in a statement.

What to expect in 2025

Canada Connect East will kick off in Toronto on April 28 at the Toronto Marriott City Centre Hotel, before heading to Montreal on May 1 at Le Centre Sheraton Montreal Hotel. Parking will be provided for all invited guests.

The program includes

• Personalized 1-to-1 meetings with over 35 U.S. travel brands
• Exclusive networking opportunities with U.S. tourism leaders and stakeholders
• Insightful updates on America’s most exciting and emerging destinations
• Tools and ideas to help Canadian advisors craft unforgettable U.S. itineraries
• A chance to win exciting prizes, including packaged trips to the U.S. with airfare

Who’s joining this year?

The 2025 edition of Canada Connect East features a lineup of U.S. destinations and tourism organizations, including:

Greater Miami CVB

Sunny Isles Beach Tourism Council

Houston First Corporation

Los Angeles Tourism & Convention Board

Maryland Office of Tourism

Visit Baltimore

meetNKY | The Cincy Region

Memphis Tourism

Nashville Convention & Visitors Corp

New Orleans & Company

Philadelphia Convention & Visitors Bureau

The Countryside of Philadelphia

Travel Oregon

Travel Santa Ana

Travel Texas

Virginia Tourism Corporation

Visit California

Visit KC

Explore St. Louis

Visit Lauderdale

Visit Myrtle Beach

Visit Panama City Beach

Visit Salt Lake

Visit Savannah

Visit Hershey and Harrisburg

Kentucky Department of Tourism

San Francisco Travel Association

Visit Mississippi

Visit San Antonio

Save Your Seat

Space is limited for this exclusive event, and registration is required to attend. Agents can register now for the Toronto event here. The registration link for the Montreal event is here. 

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