Japan retains world’s top-country ranking for fourth consecutive year

According to the Japan National Tourism Organization (JNTO) Canada, Japan has once again topped the “Top Countries in the World” category of the 2026 Condé Nast Traveler Readers’ Choice Awards (U.S. edition), marking its fourth consecutive year in the No. 1 spot.

The tourism organization shared that the recognition highlights Japan’s continued appeal as an international destination, with the JNTO Canada office looking to build on that interest by encouraging visitors to explore beyond the country’s best-known destinations.

"To be named the world's top country by Condé Nast Traveler readers for a fourth consecutive year is an incredible honour," said Yuka Suzuki, executive director of the JNTO Canada office.  

"This recognition reflects the lasting impression Japan leaves on visitors through the depth and diversity of experiences available across the country,” shared Suzuki.

“From world-renowned cities to rural communities, each region offers its own unique character, traditions, and perspectives. We're especially encouraged to see continued enthusiasm from North American travellers, and we hope this inspires even more Canadians to experience not only Japan's iconic destinations, but also the diverse regions and local communities that make every visit unique,” concluded Suzuki.

JNTO continues to promote regional travel, showcasing Japan’s cultural traditions, cuisine, natural landscapes, and outdoor experiences.

The organization is also encouraging sustainable tourism that benefits local communities.

To learn more about visiting Japan, visit the JNTO’s Canadian travel here.

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