Windstar partners with Approach Guides as fleet expansion continues

Windstar Cruises has partnered with Approach Guides to give travel advisors access to co-branded marketing pages tied to the cruise line's growing fleet.

The initiative comes as Windstar expands its lineup with two new Star Class yachts: Star Seeker, which joined the fleet in December 2025, and Star Explorer, arriving in December 2026.

Advisors can use the platform to share personalized Windstar marketing pages featuring their own contact information, without needing additional logins, technical setup or manual content updates.

The pages include real-time pricing, offers and itinerary information, with content refreshed daily by Windstar.

"We're adding two ships to our fleet in quick succession, and that means our advisors have meaningful new vacation options to sell to their clients," said Janet Bava, chief commercial officer, Windstar Cruises. 

"Approach Guides allows advisors to save time on marketing so they can focus on what they do best: building trusted relationships with their customers."

The platform also allows advisors to direct clients from email campaigns, CRM systems and social media to personalized Windstar booking pages.

"Windstar is in a rare position; they're growing their fleet while maintaining the intimate, small-ship experience that makes advisors passionate about selling them," said Jennifer Raezer, co-founder and CMO, Approach Guides. 

"We built the platform to convert that enthusiasm into booked business. Pairing co-branded content with a personalized website gives advisors everything they need to present Windstar confidently, from first inspiration through to booking."

Windstar said the new ships will expand its small-ship capacity across destinations including the Mediterranean, Caribbean, Japan and the South Pacific.

The cruise line is also promoting a limited-time complimentary All-In package on select sailings through June 30, 2027. 

The package includes Wi-Fi, gratuities and select beverages.

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