Virgin launches summer partnership with SoulCycle

Virgin Voyages announced today (July 15) that it is teaming up with SoulCycle.

From now until Sept. 6, riders who visit any of the iconic indoor cycling workout’s 61 studios will have a chance to win an exclusively adult sailing with the cruise line.

Richard Branson’s newest travel brand is also bringing Virgin vibes to SoulCycle rides this summer, turning 15 of its studios red.

With vibrant lighting, lively music, visits from the Virgin Voyages cast, branded summer goodies and locally sourced food and drinks inspired by the offerings on Virgin’s ships, the themed rides will give riders a taste of what it’s like to set sail with Virgin.

The Seas the Ride partnership is also setting sail with a series of workouts aboard the Valiant Lady.

Taught by SoulCycle’s Isaiah Alexander, Virgin’s July 19-24 sailing—Miami, Grand Turk & Back—will feature both morning and afternoon cycling classes in B-Complex.

Here are the 15 SoulCycle studios being painted Virgin red this summer:

• The Barn (Bridgehampton) - Saturday, July 20 - 11:30 a.m.
• Tribeca (New York City) - Tuesday, July 23 - 5:30 p.m.
• NoHo (New York City) - Thursday, July 25 - 6:30 p.m.
• West Hollywood (California) - Friday, July 26 - 12:00 p.m.
• Bronxville (New York) - Saturday, July 27 - 7:15 a.m.
• Old Town (Chicago) - Thursday, August 1 - 8:30 a.m.
• River Oaks (Houston) - Saturday, August 3 - 1:30 p.m.
• Seaport (Boston) - Thursday, August 8 - 6:30 p.m.
• Buckhead (Atlanta) - Saturday, August 10 - 11:45 a.m.
• Palo Alto (California) - Saturday, August 17 - 11:45 a.m.
• Union Street (San Francisco) - Thursday, August 22 - 6:30 p.m.
• Coral Gables (Miami) - Saturday, August 24 - 10:45 a.m.
• Pasadena (California) - Thursday, August 29 - 9:30 a.m.
• Brickell (Miami) - Friday, August 30 - 10:30 a.m.
• Seattle (Washington) - Saturday, August 31 - 10:45 a.m.

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