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Saturday,  June 21, 2025   9:19 AM
U by Uniworld now available for bookings

Uniworld Boutique River Cruise Collection’s new brand, U by Uniworld, is now available for bookings, allowing travellers aged 21-45 to experience nine European itineraries beginning in spring 2018.

Four eight-day itineraries — Rolling On The Rhine, Germany’s Finest, The Danube Flow and The Seine Experience — will sail the Rhine, Main, Danube and Seine Rivers, with overnight stops and longer stays in major cities like Paris, Vienna, Amsterdam and Budapest. Three Super Cruise options combine two or more U itineraries into one 15 or 22-day bucket list journey.

U by Uniworld also offers two five-day holiday itineraries – Dashing Through The Danube and A Merry Little Christmas Cruise – for those who want to experience Christmastime in Europe and a special New Year’s Eve celebration. Available only on The A, these festive itineraries include a trek through a Bavarian Forest to Passau’s Christmas Market; a Viennese “Taste of Christmas” excursion; and an exclusive, classic Christmas concert in Klosterneuburg Abbey.

With a maximum capacity of 120 adventurous travellers, the first two U by Uniworld ships – The A and The B – will be all black outside and feature open communal spaces and rooftop lounges, where guests can enjoy scenic river views while sipping on craft cocktails and mingling with like-minded travellers when they start cruising in April 2018. The A and The B will serve as a fully-equipped waterfront contemporary hotel, taxi, bar, restaurant, café, nightclub and yoga studio, all in one.

“Uniworld has always strived to lead innovation in the river cruise industry and we saw a great opportunity with U by Uniworld to reach an entirely new audience,” said Ellen Bettridge, president and CEO, Uniworld. “River cruising is the best and most comfortable way to experience all that Europe has to offer, in an affordable way, and we’re incredibly proud to create a brand that will broaden the interest in this type of experiential travel.”

Eight-day itineraries on The A start at US$1,699 per person and include sailings along the Rhine, Main and Danube Rivers. Pricing for The B, which sails exclusively on the Seine River and throughout France, starts at US$1,999 per person. Starting rates are based on double occupancy and are inclusive of gratuities; port charges are not included.

Further information is available about the U by Uniworld itinerary by visiting ubyuniworld.com.

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