Swan Hellenic launches AI-driven marketing solution for travel advisors

Swan Hellenic has partnered with Approach Guides to support travel advisors with an innovative trade marketing solution.

“Swan Hellenic leads in culture-rich expedition cruising and now we have a solution that powerfully assists our valued travel advisor partners to tell our compelling story,” said Joe Maloney, Swan Hellenic's VP of sales, North America, in a statement. “Time-strapped advisors can now market and sell our world-class itineraries in seconds, delighting guests with inspiring personalization to earn more with less effort.”

The new solution features instantly co-brandable marketing pages, known as “content experiences,” which showcase Swan Hellenic’s itineraries, onboard experiences, destinations, ships and latest promotions. 

Leveraging AI to create engaging personalization, travel advisors can deliver content experiences through QR codes at all client marketing touchpoints—website, email, social media and even in-person events. To boost impact and conversion, these content experiences employ built-in calls to action that drive leads directly to advisors.

Approach Guides is a content optimization platform for travel brands. 

“Swan Hellenic assigns paramount importance to the travel advisor community and is demonstrating it with this partnership,” stated Approach Guides Co-Founder & CMO Jennifer Raezer. “Advisors can now quickly share beautiful, personalized marketing content with clients in the moment they are learning about Swan Hellenic’s incredible expeditions, then sit back and collect the leads.”

The service is available immediately. Travel partners can get started by co-branding their first content experience here or by going to inspires.to/swan-hellenic (no login required).

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