Royal Caribbean’s Allure of the Seas to undergo $100 million transformation

Royal Caribbean International will debut a reimagined version of Allure of the Seas in April 2025 in Europe.

The USD$100 million-dollar upgrade include more than 35 ways to dine and drink to new thrills and ways to chill in and by the water, to adventures in Provence (Marseille), France; Florence/Pisa (La Spezia) and Rome, Italy; Palma de Mallorca, Spain, and more.

“From the new Icon and Utopia of the Seas to now the more than $100 million transformation of Allure of the Seas, we’ve upped the ante threefold on the different ways vacationers can get away and make memories with Royal Caribbean,” said Jay Schneider, chief product innovation officer, Royal Caribbean International, in a statement.

“Allure will be reimagined with the best of Royal Caribbean and what travellers love. Between new favourites, like the Pesky Parrot tiki bar, and experiences that unlock core memories time and time again, from an incredible pool deck to an unmatched combination of thrills and ways to chill, Allure will have even more of everything that makes it a standout favorite.”

Between The Pesky Parrot tiki bar, resort-style pools, the 10-story dry slide – the Ultimate Abyss – and more, Royal Caribbean is “dialing up Eurotrips” in many ways.

All-out Thrill and Chill

•    All-day Pool Days – Resort-style pools are at the center of the action on the reimagined Caribbean pool deck, alongside a wider variety of seating and shade across casitas, in-pool loungers, daybeds and more. For a laidback adults-only escape, the Solarium introduces new touches, complete with the favorite Samba Grill and dedicated bars.

•    The Perfect Storm – The multistory trio, the Cyclone and Typhoon racing waterslides and the SuperCell champagne bowl, maxes out on thrill with twists and turns, whether racing friends and family or time.

•    Splashaway Bay – Pool days: the tots and tweens edition features slides, water cannons, fountains, pools and whirlpools, plus two drench buckets that that make double the splash.

•    The Lime & Coconut – The signature poolside bar, across two locations, serves up its popular classics and twists, live music and all the vibes day and night.

•    El Loco Fresh – A poolside fiesta of flavors is in store, including tacos, burritos and quesadillas.

Amped-up flavours & nights out

•    Pesky Parrot – Making its way to Allure following a standout debut on the new Utopia of the Seas, the Caribbean tiki bar serves up fruit-based cocktails made with rum, tequila and gin, alongside frozen drinks and surprises.

•    Playmakers Sports Bar & Arcade – All ages have a seat at the table to catch live games on dozens of TVs, play arcade classics and refuel on tasty bar fare and ice-cold brews.

•    The Mason Jar Southern Restaurant & Bar – Only on Wonder and Utopia of the Seas today, this hot spot is where Southern comfort food meets Royal Caribbean’s hospitality, live country music and more.

Adventures for everyone

•    Ultimate Abyss – The adrenaline-pumping experience brings to the table its memorable 10 stories of twists, turns, lights and sounds. Plus, vacationers can cool off their nerves with shaved ice in a variety of flavors – the latest addition to Wipe Out Bar’s menu.

•    Royal Escape Room – Apollo 18: Lunar Landing – The latest of the Royal Escape Room lineup puts families and friends in the hot seat of the command center – in 1973 – as they look for clues and solve complex puzzles to land Apollo 18 on the moon before time runs out.

•    Laser Tag – The Studio B ice rink transforms into a glow-in-the-dark laser tag arena for vacationers to challenge each other and go head-to-head in Battle for Planet Z.

•    Adventure Ocean – Kids can choose their own immersive adventures across a new layout. Highlights include climbable creations at Play Place, the AO Theater, hands-on art, science and tech at Workshop; physical, interactive games at Arena; the Hangout; plus dedicated programs to engage all the senses for babies and younger kids.

•    Social298 – A 360-degree transformation of the teen spaces boasts video games, music, movies and plenty of ways to kick back with new friends.

The upgrade includes the addition of the new Ultimate Panoramic Suites above Allure’s bridge, with 200-degree ocean views, too.

Allure will be one of six Royal Caribbean vacations sailing from five destinations in Europe for summer 2025 before heading to Fort Lauderdale, Florida, in November 2025.

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