Royal Caribbean to open Santorini beach club in 2026

In summer 2026, Royal Caribbean will debut its newest private destination in Greece — Royal Beach Club Santorini.

Set along the southern coast of Santorini in the Vlychada area, the Royal Caribbean–themed retreat will transform an existing beach club into a refreshed, elevated experience featuring upgraded amenities.

One of the primary goals of the Royal Beach Club Santorini is to help manage visitor flow and reduce congestion on the island.

As part of this initiative, guests will start their island experiences from one of three designated points — Oia, Fira, or the Royal Beach Club — as part of a program called “Ultimate Santorini Day.”

This package is designed to highlight the island’s most iconic attractions while spreading visitors more evenly across Santorini.

“Expanding our Royal Beach Club Collection to include Santorini - one of the world’s most popular and beautiful locations - is a bold step forward in growing our vacation portfolio from two to eight by 2028, giving guests more ways to have unforgettable experiences with us,” said Jason Liberty, president and CEO, Royal Caribbean Group, in a press release. "We’re thrilled to connect guests with Santorini’s gems - from its iconic villages to the Aegean Sea’s famous beach club culture - creating a balanced, authentic island experience.”

“Santorini is an incredible destination that our guests love to explore, and with this new beach club, we are able to bring the best of what the island has to offer with the signature service Royal Caribbean is known for,” added Michael Bayley, president and CEO, Royal Caribbean.

The experience will be open to both Royal Caribbean and Celebrity cruisers. 

As the first Royal Beach Club experience readies to launch in The Bahamas this December, Royal Beach Club Santorini is the latest in the cruise line’s growing lineup of land-based destinations, which includes Perfect Day at CocoCay (also in the Bahamas).

Royal Caribbean Group’s pipeline of land-based vacation offerings include Royal Beach Club Paradise Island in The Bahamas (2025), the Southernmost Hotel on Earth The Cormorant at 55 South in Chile (2026), Royal Beach Club Santorini (2026), Royal Beach Club Cozumel in Mexico (2026), Perfect Day Mexico (2027), and Royal Beach Club Lelepa (2028).

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