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Wednesday,  May 22, 2024 8:01 PM 

Royal Caribbean Group has a new social media tool for travel advisors

  • Cruises
  •   05-08-2024  10:42 am
  •   Pax Global Media

Royal Caribbean Group has a new social media tool for travel advisors
Vicki Freed, SVP, sales & trade support & services, Royal Caribbean Group. (Pax Global Media/file photo)
Pax Global Media

In celebration of Travel Advisor Appreciation Month, Royal Caribbean Group is making it easier for travel partners to take their social media presence and business to a new level with the launch of Rallio, a new social media partner. 

According to a press release, Rallio gives travel partners access to ready-to-use social media content that is developed by Royal Caribbean’s in-house, dedicated trade marketing team.

The posts are easily customizable and is shareable across all major social media platforms to help travel partners boost their visibility, enhance their engagement, and keep their clients informed in real-time.

Plus, it’s easy to use. Rallio will take care of scheduling posts ahead of time across all social platforms – that can be adjusted – to fit the business needs of every individual travel partner. 

The free tool is available on in the United States and Canada on May 8 under Sales & Marketing > Social Media and is available to use across Royal Caribbean Group brands (Celebrity Cruises and Silversea).

Agents can win up to $500

As an extra token of appreciation, travel partners will also have a chance to win up to $500 for their Co-Op marketing spend when they register for Rallio throughout May only. 

Rallio adds to Royal Caribbean Group’s ongoing efforts to invest in travel partners’ business success. Some already-active programs include FlexPay, Cruise Planner, and Flight Finder.

“The appreciation for our valued travel partners is at an all-time high and we’re thankful for the trust they have given Royal Caribbean to deliver lifelong vacation memories for their clients,” said Vicki Freed, senior vice-president of sales and trade support & services, at Royal Caribbean Group. “We remain committed to investing in our travel partner’s business success by providing the right combination of automated features and tools that help our travel partners deliver a more personalized, memorable, and impactful client experience.”

“With Rallio, travel partners will have the full support of Royal Caribbean’s in-house marketing team to help take their social media presence, across all social platforms, and business to a whole new level. We’re excited to be on this journey with them.”

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