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Saturday,  June 22, 2024 8:13 AM ushers Santa into town ushers Santa into town brought thoughts of a sunny escape to attendees of the cold Santa Claus parade in Toronto on Sunday afternoon, with a float displaying an elf on the beach and a swimming sea turtle.

This was the company’s first time participating in the event, which was preceded by an activation at Maple Leaf Square the evening prior. was one of more than 30 floats and 21 bands that participated in the 110th parade. The event was attended by an estimated 700,000 people.

“There is no better feeling than participating in the Christmas spirit and seeing the joy on the children's faces as they spend a fun filled day with family and friends," said Frank DeMarinis, CEO. "It's an honour for us to be a part of this traditional parade."