Outer Shores Expeditions is celebrating its fifth anniversary in 2017 by unveiling a new logo and website.
The newly-unveiled logo and website were conceptualized and designed by Owen Perry, a British Columbia-based interactive designer. The new logo design focuses on the 70-foot wooden schooner at the core of every Outer Shores Expeditions sailing, Passing Cloud.
“It was important to me that the new logo was distinctly recognizable as Passing Cloud and embodied her unique balance of strength, grace, and authenticity,” explained Captain Russell Markel, President and Founder, Outer Shores Expeditions.
“Owen Perry did a fabulous job as we worked through close to 100 versions of the logo until we got it perfect. We couldn’t be happier with the result, and we now have a compelling and distinguished emblem to lead our overall brand for years to come.”
For the new website, Outer Shores and Perry drew inspiration from the landscape of coastal British Columbia. Prominently featuring photographs courtesy of Outer Shores Expeditions’ coastal photography specialist James Thompson, the new look site features video and imagery reflecting the scenery and wildlife encountered by guests through their expeditions.
The 2017 Outer Shores Expeditions sailing season begins on April 19 with a 6-day/5-night expedition into Pacific Rim National Park.
Further information on Outer Shores Expeditions is available by visiting www.outershores.ca or calling 1-855-714-7233.