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Monday,  July 22, 2024   3:52 PM
MSC reveals MSC Bellissima details, including new digital personal assistant

MSC Bellissima, which will be MSC Cruises’ next flagship, will be christened in the port of Southampton, UK on March 2, 2019.

The new ship is set to become MSC Cruises’ fourth mega-ship to come into service in less than three years since 2017 and is part of a ten-year €10.5 billion (≈$12.4 billion USD) investment program introducing a total of 12 new ships.

Each new MSC Cruises ship is designed to be unique and distinctive, and MSC Bellissima is no exception. In addition to the new cruise personal assistant, the ship will offer new features and experiences.

Some of the highlights include:

  • Two new shows from Cirque du Soleil at Sea that can only be seen on board MSC Bellissima. The shows, currently under creative development, are the result of a long-term partnership with world-leaders in entertainment, Cirque du Soleil, and includes a total of eight original productions created for the four Meraviglia generation ships.
  • The theater will offer newly created West-End style entertainment every evening, and the iconic LED Sky Screen, the longest at sea at an impressive 262 feet long, will delight guests with a series of exciting animations and shows.
  • The onboard dining has been further enhanced with the introduction of two new dining concepts - L’Atelier Bistrot, with terrace seating so that guests can enjoy the Promenade, and the modern, street food inspired Market Street, serving an array of tempting delights throughout the day and evening.
  • MSC Cruises’ award-winning family offering will also be enhanced with new features including the introduction of a fun Grand Canyon themed Aquapark and new magic-inspired kids entertainment for all ages. The family deck will include the DOREMI Studio Lounge, a dedicated lounge for all family activities, DOREMI Tech Lab, a must-visit for kids who love technology, and facilities designed in partnership with family experts including the LEGO Group and Chicco.

MSC Bellissima will spend her inaugural season in the popular Western Mediterranean before moving to spend the winter in the United Arab Emirates, calling at Dubai, Abu Dhabi, Sir Bani Yas, Muscat and Khasab.

New personal assistant for guests

MSC Cruises will also introduce an industry first in the form of a digital cruise personal assistant as a new feature of MSC for Me, the company’s digital innovation program.

This new and ground-breaking guest service, developed in partnership with HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd., will debut on MSC Bellissima, which is currently under construction at the STX France shipyard in Saint-Nazaire, France. The virtual personal assistant for MSC Cruises guests is a conversational, voice-enabled Artificial Intelligence (AI) innovation that can communicate, learn and intelligently predict guests’ needs to make relevant suggestions. This new and unique offering will provide guests with tailored information to help simplify and enhance their MSC Cruises experience by providing quick and easy answers to questions from the comfort of their own stateroom.

Unlike other home digital assistants that rely on cloud-based programs with internet-connected devices or applications, this digital offering will be designed around a ship-based solution, customized especially for MSC Cruises’ guests’ needs.

Guests will be able to communicate with the new digital personal assistant device in seven languages: English, French, Italian, Spanish, German, Brazilian Portuguese and Mandarin. The personal assistant will initially launch on MSC Bellissima, but will be available on all future new ships and plans are in place to introduce the feature on the rest of the fleet.

The unique service is the latest feature of MSC for Me, a multi-channel digital experience that is designed to connect guests to their cruise with cutting-edge technology.

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