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Friday,  April 19, 2024 10:30 AM 

MSC Cruises launches MSC Academy

MSC Cruises launches MSC Academy

MSC Cruises USA has announced the launch of MSC Academy, its new travel agent learning program on the premier e-learning platform, Travel Agent University (TAU).

Designed to help trade partners learn about MSC Cruises, and how to sell MSC Cruises to their clients, MSC Academy will consist of multiple courses, quizzes and checkpoints detailing MSC Cruises’ history, fleet and onboard experiences.

“As MSC Cruises strategically expands its presence in North America, our goal is to work with every travel agent in the region for our mutual success,” said Roberto Fusaro, president of MSC Cruises USA. “MSC Academy will allow us to educate all travel agents on our product and teach them how to effectively sell us, while also demonstrating how travel agents who do business with us can significantly increase their earning potential.”

Upon logging into the TAU learning management system at, agents will be guided through a curated, comprehensive program discussing MSC Cruises’ fleet, brand history, sailing destinations, the MSC Voyagers Club, onboard experiences, and more. With the help of informative videos, voiceovers, an audio pronunciation guide and various activities, agents will learn and retain key information while staying current on any brand updates.

A key benefit is that the program provides a platform for ongoing communication amongst travel agent participants. Notes and resources, provided by other agents, will be available to create a shared learning space to exchange knowledge and expertise with others in the industry.

MSC Academy is accessible 24 hours a day, seven days a week, through TAU. The e-learning site’s resource center provides access to valuable sales tools, webinars, videos, itineraries and other assets designed to help travel agents increase sales after they graduate.

Agents also can utilize a central dashboard to review their course activity, track the status of their progress and access rewards, including gift cards, bonus commissions, familiarization trips and monthly giveaways.

To kick off MSC Academy, any agent who registers for the new course by May 31 will be entered to win a 7-night Caribbean cruise.

Upon completion of MSC Academy, travel agents will gain exclusive access to MSC Cruises’ travel agent rates and opportunities to participate in seminars at sea. Agents will also receive a complimentary MSC Cruises baseball cap, cell phone business card holder and current, full color travel agent brochure for their use.

In addition, agents who complete the course prior to the MSC Seaside christening will be invited to a one-night inaugural celebration event aboard the new ship from Dec. 22-23, 2017, subject to availability.

As an added incentive for the trade community, MSC Cruises will also offer the following booking bonuses upon completion of the course:

  • $50 bonus commission on first new FIT booking
  • $100 bonus commission on first new FIT MSC Yacht Club booking
  • Double MSC Rewards points for all new FIT bookings through the end of 2017

To learn more about and enroll in MSC Academy, visit