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Thursday,  June 13, 2024 2:58 AM 

More than just giftcards with Carnival's new "Loyalty Rocks" rewards program

More than just giftcards with Carnival's new "Loyalty Rocks" rewards program
A sneak peak of some of the new prize categories available from Carnival Cruise Line's 'Loyalty Rocks!" travel agent rewards program.

Carnival Cruise Line is promoting a new “Loyalty Rocks!” rewards program starting today, June 19.

The new “Loyalty Rocks!” program succeeds the former program that concluded in March 2018 after distributing more than $1 million in gift cards to agents.

READ MORE: Carnival now offering longer Journeys in 2019

A new booking challenge has arrived

Carnival is celebrating the launch of “Loyalty Rocks!” with a “Loyalty Rocks! Booking Challenge” through July 18, 2018.

Each booking that has earned reward points will be entered into a daily drawing for 1,000 rewards points (a $50 value in gift cards). At the end of the challenge, all bookings that have earned rewards points during the month will be eligible to win a grand prize of 20,000 rewards points (a $1,000 value in gift cards).

“While our previous program was extremely successful, we felt it was time for a redesign, so we asked travel agents what they want in a rewards program and from there we developed ‘Loyalty Rocks!’,” said Adolfo Perez, senior vice president sales & trade marketing. “The rewards program is focused at the agent level, recognizing the individual agents and all that they do for Carnival Cruise Line in a more impactful way. I’m excited to show them how much we appreciate their hard work and dedication.”

New features, perks, & benefits

“Loyalty Rocks!” has an extended array of new features and perks for travel agents. The new program conveniently uses the same identification that agents use at, eliminating multiple IDs and passwords.

“Loyalty Rocks!” also is mobile-friendly, enabling agents to enter points on the go.

The simplified system makes tracking points more manageable, with agents receiving between five and 50 base points per booking and lower reward redemption values.

All staterooms in a group are now eligible to receive points, and agents earn more points for higher stateroom categories and longer cruises. Travel agents can now also earn bonus points for eligible bookings.

The new rewards program goes beyond gift cards, giving agents the opportunity to also redeem points for jewellery, electronics, movies, gift baskets and more. Items will rotate regularly so there’s always an exciting selection of options.

“Loyalty Rocks!” is available for travel agents who reside in the United States, Puerto Rico and Canada who have a valid ID and password, as well as permission from their employer. Travel agents can find complete “Loyalty Rocks!” details under the “Agents Rewards” tab at