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Monday,  May 27, 2024 12:36 AM 

Massimo Brancaleoni named SVP, global sales at Silversea

  • Cruises
  •   01-13-2023  8:10 am
  •   Pax Global Media

Massimo Brancaleoni named SVP, global sales at Silversea
Massimo Brancaleoni has been named senior vice-president, global sales at Silversea Cruises. (Supplied)
Pax Global Media

Silversea Cruises is welcoming cruise industry veteran Massimo Brancaleoni as senior vice-president, global sales.

Reporting to President and CEO Barbara Muckermann, Brancaleoni will drive the cruise line’s global sales strategies across all channels, leveraging his 25 years of experience in the cruise industry to further strengthen the company’s position as the category leader.

Silversea’s regional managing directors will report to Brancaleoni.

“We are delighted to welcome Massimo Brancaleoni as SVP Global Sales, as we continue to bolster our global sales team to sustain our unprecedented growth trajectory,” said Muckermann in a statement Friday (Jan. 13). 

“Massimo’s wealth of experience and his international background will prove crucial as we further strengthen our position as the world’s leading ultra-luxury cruise line. This is an entirely new role for Silversea, which demonstrates our commitment to continuous growth and our deep partnership with our travel advisor community. Massimo’s strategic expertise will prove key as he drives sales globally, across all channels.”

Brancaleoni said he was “honoured” to join the team.

“I look forward to strengthening the cruise line’s stellar reputation as the market leader, working with the global sales team to drive growth across all markets,” said Brancaleoni.

“I look forward to working closely with Silversea’s travel advisor partners. We would not find ourselves in our leading position without their continuous support and I look forward to strengthening our partnership even more.”

An Italian national, Brancaleoni—who most recently held the position of senior vice-president of global sales at Costa Cruises—brings more than 25 years of experience with proven success in leading large teams and developing profitable global sales strategies.

Brancaleoni was educated at the University of Economics in Genoa and the IESE Business School in Barcelona.