Lindblad expands partnership with Approach Guides, unlocks more trade tools

Lindblad Expeditions has expanded of its partnership with Approach Guides to provide travel advisors with more sales tools, including new customized content experiences and a personalized, conversion-optimized website.

The new website connects advisors’ Approach Guides with a personalized, trade-friendly version of the company’s consumer-facing website, www.expeditions.com.

This integration allows travel advisors to confidently share any National Geographic-Lindblad Expeditions webpage with clients—complete with real-time pricing, availability, and full personalization—while ensuring that all leads are sent directly and privately to the advisor, safeguarding client relationships and supporting business growth.

“Our website is one of our most powerful sales tools, and our expanded partnership with Approach Guides will allow travel advisors to harness its power while helping them grow their business,” said Kathi Riddle, senior vice president of sales at Lindblad. “Advisors can now share any page from our website with clients to showcase our industry-leading expeditions while ensuring all leads will come back directly to the advisor.”

“This is a game-changer,” added David Raezer, co-founder and CEO, Approach Guides. “Lindblad Expeditions was the very first supplier partner to embrace our technology in 2023, and once again, they’re leading the way—now with the most powerful combination in trade marketing: content experiences working in conjunction with a customized website. Advisors now have everything they need to market expedition travel more effectively, with a partner that supports them every step of the way.”

Lindblad first partnered with Approach Guides in 2023 to create multimedia content experiences that enable travel advisors to co-brand and personalize key sales touchpoints—enhancing client engagement and driving higher conversions.

To showcase some of the new features of the expanded partnership, Lindblad and Approach Guides recorded a detailed demonstration webinar for travel advisors, available online on Lindblad Expeditions’ YouTube channel.

For more information about the expanded partnership with Approach Guides, travel advisors are encouraged to contact lindbladsales@expeditions.com.

Don't miss a single travel story: subscribe to PAX today! Click here to follow PAX on Facebook.