Le Boat opens Canadian headquarters

Le Boat has officially opened its North American headquarters in Smiths Falls, Ontario, during a reception earlier this month.

The company welcomed its new North American executive team – Sandy Crothers, base manager; Laurie Hudson-Craig, sales supervisor; Lisa Mclean, marketing manager; and Edwin Dyer, vacation planner – at the launch event. The newly appointed team will oversee North American operations in Smiths Falls and focus on getting customers in Latin America, the United States and Canada, excited about Le Boat’s various boating vacations across both Europe and Canada.

“We are delighted to be moving our operations to the Canadian market, in order to better serve the Americas, including the U.S. and Latin America,” said Cheryl Brown, Managing Director. “With the launch of our newest luxury boating voyages through the Rideau Canal, our new executive team brings a wealth of knowledge and expertise to the Le Boat family as we continue to expand our offerings.”

Next spring, Le Boat will be launching its first North American base of operations from Smiths Falls with a new fleet of 16 Horizon cruisers. Visitors to Canada will be able to vacation in luxury while taking in some of Ontario’s most unique and authentic experiences, such as paddling through the manually-operated locks of North America’s oldest continuously operating canal.

The Rideau Canal, which opened in 1832, is a UNESCO World Heritage Site, a Canadian National Historic Site as well as a Canadian Heritage river. It is 202 kilometres long, with 47 locks and is the oldest continuously operating canal in North America.

Le Boat plans to have 32 Horizon cruisers operating in the area by 2022. Booking for the 2018 season is well under way.