Holland America Line (HAL) has been awarded Responsible Fisheries Management (RFM) certification — making it the first and only cruise line to achieve this credential by serving only fresh, certified sustainable and traceable wild Alaska seafood.
RFM certified all six of the cruise line's ships that sail to Alaska following an independent audit.
"Holland America Line has shared Alaska adventures with our guests for 75 years, and supporting sustainable fishing and local business is an important commitment for us," said Gus Antorcha, president of Holland America Line. "We've pledged to buy and serve only local, sustainable, fresh seafood on Alaska voyages, and RFM certification is a crucial step in the commitment to sustainability that we share with our guests and fishing families of Alaska."
RFM is a third-party certification program for wild-capture fisheries and is aligned with the United Nations Food and Agriculture Organization (FAO) Code of Conduct for Responsible Fisheries, the most comprehensive set of international standards and best practices for wild fisheries.
The RFM ecolabel includes the seafood product's origin and tells consumers where their food comes from— starting with the Alaska fishers and processors and continuing to the cruise line's receipt of product and to the guest's plate.
Usage of the RFM logo signifies solid commitment to a distinctive Chain of Custody program that assures buyers and guests their seafood is legally harvested, obtained from responsibly managed certified sustainable fisheries, and can be traced back to its origin.
The RFM certification announcement comes on the heels of Holland America Line's newly-formed partnership with Alaska Seafood Marketing Institute (ASMI), both sharing a commitment to serving sustainably sourced Alaska seafood.
The cruise line continues to encourage stewardship of the environment and operates in partnership with the people and organizations in the areas that it visits.
Serving Alaska seafood on Holland America Line ships has long been part of the brand's culinary offering.
On any Alaska cruise, the line serves more than 2,000 pounds of Alaska Salmon, 1,000 pounds of Alaska cod, 800 pounds of Alaska halibut, 500 pounds of Alaska rockfish and more.
Additionally, Holland America Line has rolled out several newly created seafood dishes that are featured in the Dining Room on all six of its ships cruising in Alaska this season, which includes Eurodam, Koningsdam, Nieuw Amsterdam, Noordam, Westerdam and Zuiderdam.
The recipes were developed by Holland America Line's Culinary Council Member Chef Ethan Stowell and ASMI.
Guests can indulge in a fried Alaska cod sandwich with malt vinegar aioli and savoy cabbage slaw; Alaskan salmon chop with cucumber, tomato, avocado, bacon and green beans; and roasted fennel crusted Alaska halibut with artichokes and Taggiasca olives.
This is in addition to several Alaska seafood dishes that are already on menus throughout the ships.