Germany’s nicko cruises expands into Canada

Discover the World has announced a new partnership with nicko cruises, a river and ocean cruise operator in Germany.

Effective immediately, the company will serve as nicko's sales and marketing agent in Canada, supporting the brand’s strategic expansion into the Canadian market.

According to a press release, Discover the World will leverage its trade relationships and market insight to introduce Canadian travel advisors and travellers to the cruise experiences offered by nicko.

The partnership will focus on brand awareness, trade engagement, localized marketing, and sales development across Canada.

“We are delighted to welcome nicko cruises to our portfolio of world-class travel brands,” said Justin Gosling, director Discover the World Canada, in a press release. “Canadian travellers and travel advisors are increasingly seeking premium small-ship experiences, and nicko cruises fits this demand perfectly with their authentic itineraries, European hospitality, and exceptional value.”

With 30 years of experience, nicko cruises, headquartered in Stuttgart, has an extensive river cruise program across Europe.

The company’s river fleet, for one, includes modern vessels that navigate iconic waterways, such as the Rhine, Danube, Douro, Seine and Rhône.

“We look forward to working with Discover the World as we introduce our brand to the Canadian market,” said Michael Baden, chief commercial officer at nicko cruises, in a statement. “Discover’s deep roots in Canada and its strong relationships with the travel trade make them an ideal partner as we continue to grow internationally.”

As part of the launch, Discover the World says it will provide Canadian travel advisors with an online booking engine, sales support, product training, marketing assets, and regular updates on itineraries, promotions, and product news.

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