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Sunday,  July 21, 2024 9:35 AM 

CLIA wants you to #ChooseCruise this October

CLIA wants you to #ChooseCruise this October

Cruise Lines International Association (CLIA) is urging travellers to #ChooseCruise this October, as the initiative, formerly known as Plan a Cruise Month, unites the global cruise industry -- including cruise lines, travel agents and global CLIA offices -- through an integrated campaign to promote positive messaging about why to choose and book a cruise vacation.

“The #ChooseCruise campaign is a way to highlight the many amazing reasons why travelers choose a cruise for vacation,” said Cindy D’Aoust, president and CEO, CLIA. “From spa experiences onboard to one-of-a-kind adventures on land, cruise travel offers the chance to check off bucket list items in a fun, carefree way.”

READ MORE: Registration now open for CLIA's 15th annual Cruise360 conference


Throughout the month of October, CLIA will leverage daily observances and holidays to highlight the many reasons to #ChooseCruise and integrate cruising into popular social conversations throughout the month. From National Taco Day and Sweetest Day to Picasso’s Birthday and Great Books Day, October is filled with observances that showcase the variety of activities and experiences cruising has to offer.

Agents are encouraged to follow CLIA social channels for more information and sharable content:

Deals, promos, & special travel agent tool kit

Throughout October, cruise lines are offering exclusive deals and promotions. Travel agents will be able to access deals in the #ChooseCruise tool kit beginning Sept. 11, 2018.

CLIA will host a #ChooseCruise Webinar for travel agents on Sept. 11, 2018 presented by Charles Sylvia, vice president, membership and trade relations. Other #ChooseCruise travel agent-centric events include weekly Twitter events beginning on Sept. 26 through Oct.24 – a chance to learn the latest about the initiative and engage with cruise lines with a chance to win various prizes.

CLIA will also provide a Travel Agent Tool Kit that includes: marketing materials, press release templates, social media support, logos, and more.