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Celebrity is letting everyone vote on the look, food & feel of its next ship
Celebrity Cruises is inviting vacationers to test, try and vote on new experiences that may appear on Celebrity Xcel, the cruise line’s new and upcoming ship.
The Xcel “Dream Makers” campaign ensures the selections will launch on Celebrity Xcel in November 2025, promising to elevate the ship into a class of its own
“We want to ensure our guests love our products and experiences, so involving them in the process to perfect Celebrity Xcel was a great way to achieve this,” stated Michael Scheiner, chief marketing and product officer of Celebrity Cruises. “Celebrity Cruises is known for ground-breaking innovation in ship design and experiences unlike any other at sea, when Xcel launches guests won’t have just found their happy place, they’ll have helped us build it.”
Dream Makers will have the final say across key elements of the vacation experience to be offered on Celebrity Xcel when she sets sail, Celebrity says.
Through online polls and one-of-a-kind experiential in-person events, the public will perfect the ship’s design, culinary and entertainment offerings.
Dream Makers will put their design, experiential and foodie skills to the test on Celebrity’s newest ship, making decisions across key spaces, including the ship’s seven, new, yet-to-be-revealed experiences.
Dream Makers will make their mark on the Celebrity Xcel by choosing textiles, managing interior design elements and curating service offerings; picking their favourite dishes and beverages, choosing table settings and shaping dining concepts; and providing input on headline shows, curate props and costumes, select playlists and partake in selections to appoint pivotal entertainment positions onboard.
The new ship reached a major milestone on January 18, floating out of dry dock at the Chantiers de l’Atlantique shipyard in Saint-Nazaire, France.
The float out ceremony celebrated the completion of the ship’s exterior, bringing Celebrity Xcel one step closer to welcoming guests.
Celebrity Xcel is sailing her inaugural season from Fort Lauderdale, offering seven-night itineraries alternating between the Bahamas, Mexico, Cayman Islands, Puerto Plata, St. Thomas, and St. Maarten.
In Summer 2026, she will set sail on her inaugural European season where guests can immerse themselves in the Mediterranean like never before on seven-to 11-night journeys out of Barcelona and Athens, including all new overnight stays in Madeira, Portugal.
Those interested in joining Xcel ‘Dream Makers’ can learn more here.