Celebrity Cruises appoints Allan Brooks as new director of sales for Canada

Celebrity Cruises has appointed Allan Brooks to Director of Market Sales for Canada, replacing Ken Brooks, who will be retiring on March 31, 2020, PAX has learned.

Allan Brooks (who is not related to Ken Brooks) has been with RCI for more than 20 years. During that time, he has successfully held positions onboard ships, in corporate headquarters and in field sales.

Allan came to the Celebrity Cruises sales team from Hotel Operations (Entertainment) and brought with him an energy and enthusiasm that he has continued to use while working with his team, his agents and partners.

His background in operations gives him a 360-degree perspective of how the cruise industry

operates. He has led large and small teams over the course of his career and his “ability to motivate and support has led to his continued success,” Celebrity stated in a press release.

Born and raised in Montreal, Quebec, Allan is excited to return to his Canadian roots, Celebrity stated.

He joins a dream team that is already “creating a buzz” in the industry across Canada – notably

Brenda Yeomans (Strategic Market Manager), Jennifer Barker (Regional Marketing Manager), Chad Kowalenko (Market Sales Manager), Sandra Pennington (Market Sales Manager), Maxine Gundermann (Market Sales Manager), Mathieu Robert (Market Sales Manager) and Vanessa Brousseau (Market Sales Manager).

Along with Keith Lane (VP of Sales North America), they will “strive to be a driving force in the travel industry,” Celebrity stated.

“Celebrity Cruises is the best kept secret in the cruise industry, but that secret is getting out and people are taking notice,” stated Allan in a release. “Our continued success comes from partnerships with our amazing travel advisors and we couldn’t do it without them.”