Azamara launches advisor marketing partnership with Approach Guides

Azamara Cruises has launched a new partnership with Approach Guides as part of its 2026 Travel Advisor Appreciation Month initiatives.

Running from May 4-31, the program includes new co-branded marketing tools, incentives and giveaways for travel advisors.

Through the partnership, advisors will have access to pre-designed “content experiences” featuring Azamara itineraries, destinations and promotions. 

The materials can be co-branded and shared directly with clients.

“At Azamara Cruises, travel advisors are the driving force behind our continued growth,” said Dondra Ritzenthaler, CEO of Azamara Cruises. 

“Their expertise, passion, and dedication shape the Azamara experience. This partnership with Approach Guides is designed to give advisors intuitive, high-impact tools that make it easier than ever to connect with clients and drive bookings. As we continue to invest in resources like enhanced training, expanded commission opportunities, and innovative tools, Azamara remains committed to supporting advisors and celebrating their invaluable role in our success.”

As part of the promotion, advisors who book an Azamara cruise and register with Approach Guides to share co-branded content will be eligible for a series of incentives, including:

• Up to $3,000 in gift cards for selling Veranda staterooms or higher
• A chance to win an Azamara Quest stateroom during the Dec. 17, 2026 preview event
• Access to prize giveaways through Azamara’s Travel Partner Alliance Facebook page throughout May
• A branded gift for the first 100 advisors who register to share Azamara content through the platform

According to the company, the partnership marks the first phase of a broader collaboration focused on digital tools and advisor support resources.

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