Avalon unveils TV ad campaign

Avalon Waterways is launching a new TV ad campaign featuring two new commercial spots, as well as a ‘See the World Your Way’ trade campaign and promo with $299 Air plus savings of $3,000 per couple.

"For this campaign, we’ve chosen some great channels we know Canadian travellers are watching, including HGTV, the Cooking Channel, OWN, W Network and Lifetime," said Patrice Geske, Canadian marketing manager for the Globus family of brands, Avalon’s parent company.

"We’ve also provided agents with new tools in a Consumer Marketing Kit at www.agentlingo.ca."

These new tools include access to the spots, flyers, social media posts, images and more.

"We’re for travellers who don’t follow the herd; those who always forge their own path and have a distinct perspective of looking at the world," said Terri Burke, managing director of Avalon Waterways.

"With our new advertising campaign, we’re showcasing that fact. Avalon Waterways presents a river cruise experience with expansive views and wider perspectives: a cruise where our traveller’s vision leads the way."

The new advertising spots, which showcase the company’s Open Air-Balconies, can be viewed here.