Sell Your Way to USA incentive returns – earn a FAM spot!

Back by popular demand for 2026, Air Canada, Travel Nevada, Lake Tahoe Travel, Utah Office of Tourism, Visit Salt Lake, Visit Seattle, Travel Oregon, and Brand USA are once again offering Canadian travel advisors the chance to sell their way to the USA.

The 2026 “Sell Your Way to the USA” incentive provides agents with an exclusive opportunity to join one of four self-guided (or self-driven) itineraries to these iconic destinations.

There are 12 spots available – three for each FAM itinerary – giving agents a unique opportunity to experience top U.S. destinations firsthand.

“We’re thrilled to bring back this incredible program in collaboration with our valued U.S. destination partners, Brand USA and Air Canada,” said Corey Marshall, director of Canuckiwi, in a press release. “With limited spots available, this is an amazing chance for Canadian travel agents to showcase their expertise, sell the USA, and enjoy these destinations up close.”

How to earn a spot

Agents can earn points for bookings made from January 15 to March 31, 2026:

• 1 point for every round-trip Air Canada return airfare booked to the USA
• 1 additional point for every PNR that includes Seattle, Salt Lake City, Portland, or Las Vegas
• 1 additional point for land packages (hotels, tours, sightseeing) booked within participating partner destinations
• 1 additional point for completing a badge on the Brand USA Discovery Program featuring an included destination partner

The reward

The top 12 selling agents (three for each FAM itinerary) with the most points will win a spot on one of the four self-guided (or self-driven) FAM trips. The FAM package includes:

• Round-trip Economy Class airfare with Air Canada from a major Canadian hub.
• Land package (accommodation, rental car if required, activities, and select meals).

How to participate

To confirm your participation, submit your name, agency, and contact details via the registration link, or email Peri McCardle at Canuckiwi (peri@canuckiwi.com) by March 15, 2026. Upon registration, full incentive details and a tracking sheet will be provided to track your sales and points.

Important Dates: 

• Selling Period: January 15 – March 31, 2026
• Registration Deadline: March 15, 2026

Why participate?

“This program allows agents to sell the USA while gaining firsthand knowledge of top U.S. destinations. By participating, agents can enhance their expertise, inspire clients, and create unforgettable travel experiences,” reads a press release.  

To learn more about this incentive, view the campaign website.

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