Voyzant & Serefin launch joint venture in travel rewards

Travel wholesaler Voyzant and health care technology company Serefin have launched Voyzant Loyalty, a joint venture aimed at enhancing travel and loyalty solutions.

According to a press release, the strategic venture combines the strengths of both companies to deliver “unparalleled travel and loyalty solutions to corporations globally.”

"We're excited to partner with Voyzant to create a best-in-class capability to fully service the travel redemption components within third-party loyalty programs," said Omar Ahmad, CEO of Serefin Inc, in a statement. "Voyzant Loyalty will combine Voyzant's extensive market reach and air content expertise with Serefin’s renowned travel rewards technology platform and industry know-how."

The companies say that clients will benefit from access to the best air content and pricing across various travel markets and a rewards programs that’s integrated with travel health services.

READ MORE: Voyzant to acquire corporate agency & stake in loyalty group; ONVIGO grows

Voyzant Loyalty’s clients includes financial institutions, timeshare companies, and companies with white-label loyalty, health, and wellness programs.

"This partnership allows us to combine our wholesale travel content more effectively to benefit a new client segment,” stated Chippy Jegathesan, CEO of Voyzant. "Together, we offer exceptional value propositions that will exceed client expectations and boost profitability."

Voyzant Loyalty leverages combined resources to streamline operations, optimize contracts, and realign technology for a more efficient service delivery.

With a significant footprint in North America, Latin America, and beyond, Voyzant Loyalty promises “global access to the best travel options.”

"Voyzant Loyalty redefines loyalty travel by combining Serefin’s proprietary technology, industry expertise and travel sourcing with Voyzant's best-in-class air content," stated Alejandro Roche, president of Voyzant Loyalty. "By offering tailored travel rewards and leveraging our extensive global reach, we deliver exceptional value and satisfaction, transforming how loyalty programs operate.”

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