Sudbury couple named Titanic Belfast’s 10 millionth visitor

A couple from Sudbury, Ont., has been named the 10 millionth visitor to Titanic Belfast in Northern Ireland.

Brianna and Matt Hubbert were visiting the island of Ireland for their 10th anniversary when they arrived at the Belfast attraction in May.

Brianna was welcomed as the 10 millionth visitor to Titanic Belfast, which tells the story of the RMS Titanic on the site of the former Harland & Wolff shipyard in Belfast’s Titanic Quarter, where the ship was built.

The couple received a VIP welcome from the Titanic Belfast team, a tour of the attraction and a lifetime ticket.

Tourism Ireland says the couple chose to visit Titanic Belfast after receiving recommendations from others.

“Canada is now the third-largest source market for visitors to Northern Ireland and hearing that Brianna and Matt visited Titanic Belfast on a recommendation is a testament to the dedication and expertise of those travel advisors selling the island the Ireland to Canadians,” said Sandra Moffatt, country director for Canada at Tourism Ireland. 

“With the deep Ireland-Canada connection to the Titanic, we are thrilled that the 10 millionth visitor was a Canadian and cannot wait to see the couple make the most out of their Lifetime Ticket!”

Titanic Belfast opened on March 31, 2012, to mark the centenary of RMS Titanic. The attraction has welcomed visitors from 145 countries.

“Not only are we celebrating our 10 millionth visitor, but we are also recognising how far we have come in establishing Titanic Belfast as a globally recognised, must-see attraction,” said Judith Owens, CEO of Titanic Belfast. 

“In 2025, there was an 80 per cent increase in Canadians coming to Titanic Belfast, with 64 per cent planning their trip to Titanic Belfast before travelling from Canada. It shows the remarkable interest in the Titanic story and highlights that strong connection and history between Ireland and Canada.”

The Titanic sank 114 years ago off the coast of Canada. 

Its story began in Belfast, where the ship was built, and ended in part in Halifax, where many victims were buried at Fairview Lawn Cemetery.

Tourism Ireland says the island of Ireland welcomed approximately 216,000 Canadian visitors in 2024, who spent an estimated €344 million.

Canada is among Ireland’s top five international tourism markets and is the third-largest source market for visitors to Northern Ireland.

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