Introducing Sunwing Vacations Group – “home to North America’s largest vacation brands”

Calling itself a “home to North America’s largest vacation brands,” the newly-created Sunwing Vacations Group released a press update on Thursday (Oct. 12), sharing information about how the company will function moving forward.

The vacation division of the WestJet Group, which includes five “powerhouse” vacation and retail travel brands, comes on the heels of WestJet completing its purchase of Sunwing in May earlier this year.  

The move is poised to “unlock more value for Canadians and provide customers from coast to coast with more affordable vacations to more sun destinations than ever before,” reads a press release.

The group encompasses Sunwing Vacations and WestJet Vacations, U.S. tour operator Vacation Express, travel retail businesses SellOffVacations.com and Luxe Destination Weddings.

Each brand within Sunwing Vacations Group will continue to be marketed as a unique standalone brand, the company says.

“Our longstanding success at Sunwing has been centred on providing innovative vacation packages to Canadians. With the establishment of Sunwing Vacations Group, we are furthering our commitment and providing Canadians with even greater value and choice on sun travel,” said Andrew Dawson, president of Tour Operations for Sunwing Vacations Group, in the release.

 “We are very excited to bring all of these brands together under Sunwing Vacations Group, and unite in our collective purpose of passionate people making vacation dreams come true.”

“Sunwing Vacations Group, as a division of the WestJet Group, simplifies the complementary nature of WestJet Airlines and Sunwing Vacations,” added Alexis von Hoensbroech, CEO of the WestJet Group. “As the largest packaged vacations provider in Canada, Sunwing Vacations Group will be instrumental in fulfilling the WestJet Group’s strategy to provide affordable, year-round leisure travel for Canadians from coast to coast.”

The new division was recently unveiled to leaders across all brands within Sunwing Vacations Group.

The "Amplify" event brought leaders and managers across the brands together for the first time to celebrate and learn more about the brand relaunch, hear about the joint vision for the future and how they can be advocates for the positive developments for all employees and customers.

“We’re thrilled to introduce Sunwing Vacations Group, and overjoyed that we were able to bring 140-plus leaders across all of these brands together to celebrate the launch of our new vacation division,” added Samantha Taylor, chief marketing officer for Sunwing Vacations Group. “Leaders across the business united in person to share brand-specific updates and discuss best practices to help inform the customer experience, and to help propel each of these brands further in pursuit of offering Canadians unparalleled choice wherever they’re at in their vacation journey.”

Sunwing Vacations Group also recently launched a new corporate website here.

It provides more information on the brands that make up the new vacation division, the company’s culture, growth trajectory and North American timeline, the epic employees that drive the business forward, and the employment opportunities currently available across all brands.

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