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#HatsOffToBruce: There’s a tribute to Bruce Slade happening on social media on Jan. 27

  • Buzz
  •   01-15-2021  11:16 am
  •   Pax Global Media

#HatsOffToBruce: There’s a tribute to Bruce Slade happening on social media on Jan. 27
Bruce Slade, business development manager at Huntington Travel, passed away on Sunday, Dec. 27, 2020.
Pax Global Media

A tribute to the late, great Bruce Slade is happening on social media later this month.

Slade, who was a business development manager at Huntington Travel, sadly passed away on Sunday, Dec. 27, 2020, after having being diagnosed with cancer. He was 62.

The travel industry icon, who was known for his committed work ethic, business acumen, warm-hearted kindness and style (so few can rock a funky hat and ponytail), left behind a legacy of love, leadership, respect and positive influence.

Bruce’s devotion to the travel industry, and travel agents, will forever be remembered, and in honour of his life and contributions, a special social media campaign has been arranged.  

Bruce was known for his committed work ethic, business acumen, warm-hearted kindness and style. (VoX)

How to participate

On Wednesday, January 27, 2021, exactly one month after Bruce’s passing, members of the travel industry, in addition to Bruce’s friends and family, are encouraged to post a black and white photo of themselves wearing a hat (a trademark Bruce was so well-known for) alongside the dedicated hashtag #HatsOffToBruce.

Participants are encouraged to tag five other industry friends to follow suit and post any other photos they may have of dear Bruce.

The goal is to flood social media as a way of paying respects to a wonderful individual and commemorating appreciation for Bruce's loyalty and friendship over the years.

“He will truly be missed”

The #HatsOffToBruce campaign was devised by the team at travel and tourism marketing firm VoX International, in collaboration with Pax Global Media.

“Losing such a wonderful industry colleague and friend during the holidays so quickly after being diagnosed with a terminal illness was devastating news and hard for many of us,” said VoX’s Denise Graham, an account manager for Experience Kissimmee.  “Bruce was a huge supporter of VoX International and could always be counted on to represent Huntington Travel at all of our client events, and many others throughout the industry.”

She said Bruce was “a phenomenal advocate who was always willing to lend a hand” and “one of the most kind, humble, thoughtful and genuine people in our industry.”

“He will be truly missed,” Graham said.  

VoX’s Denise Graham. The travel industry is encouraged to post a black & white photo of themselves, wearing a hat, on social media on Jan. 27 to honour Bruce. (Supplied)

VoX felt it was important to honour Bruce, using social media, to celebrate the wonderful memories and positive impact he had on people.  

“Losing Bruce reminds us all that life is short,” said Graham. “To always be thankful and never take anything, or anyone, for granted.  The old saying, ‘There’s always tomorrow,’ couldn’t be any further from the truth.”

READ MORE: “An exceptional individual”: Canada’s travel industry remembers Bruce Slade

“Now, more than ever, it’s important to stay connected with old friends, even remotely.”

Left: Randy Anger, Bruce Slade; Right: Bruce Slade, Kimberly Hartley (Vox)In a previous interview, Huntington Travel CEO Kiran Budhdev said he remembers Bruce as a “very hard working” gentleman who was physically fit, conscious of eating well and as someone who was always willing to engage in any discussion.

“He was seven days a week – he loved the business,” Budhdev said, noting how Bruce would routinely answer emails at 4:30 a.m.

“This is a loss not only to [Huntington], but also the travel industry as a whole.”

Top: Pierre LaPage, Punam Pathak, Bruce Slade; Bottom: Tyler Pooley, Bruce Slade, Cyrus Rustamji. (VoX)

Michael Pihach, managing editor at, called Bruce a “tastemaker and industry legend” who worked tirelessly to support travel agents and partners “behind the scenes and on the scene at countless industry events."

“The #HatsOffToBruce campaign is a wonderful way to honour one incredible individual,” said Pihach. “Get those hats ready – Wednesday, January 27th will officially be ‘Bruce Slade Day’ on social media.”

#HatsOffToBruce takes place all day on Wednesday, January 27th on all social media platforms (Facebook, Instagram, Twitter). 

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